Analysts from a cloud-based revenue optimization platform for hoteliers examined data sourced from more than 15,000 accommodation properties, collectively handling over 14,000,000 bookings annually. The study highlights how Booking.com’s exit from the Russian market triggered a reshaping of the booking landscape, with a group of major platforms absorbing a large share of traffic. The findings offer a clear snapshot of market dynamics and user behavior in the wake of that shift.
For the first quarter of 2023, the dataset shows Ostrovok (Emerging Travel Group) leading the pack with 34.40 percent of bookings, followed by Yandex Travel at 16.30 percent, 101hotels.com at 10.30 percent, Sutochno.ru at 9.10 percent, and Bronevik.com/MTC Travel rounding out the top five with 8.00 percent. These figures reflect not only traffic volume but also the evolving preferences of travelers choosing among major aggregators and regional players.
When looking at the number of connected properties, Ostrovok and Yandex Travel maintain the top positions, jointly accounting for about three-quarters of all listed accommodations with 77.12 percent and 76.73 percent respectively. Sutochno.ru sits in third place with 57.88 percent, 101hotels.com in fourth with 48.60 percent, Tvil at 47.99 percent, and Bronevik.com/MTC Travel at 46.07 percent. This concentration underscores how a handful of platforms dominate inventory access across the market, enabling hosts to reach wider audiences through single integrations.
Historically, Booking.com represented roughly one in three reservations. In the current landscape, Russian booking services have consolidated much of that niche, signaling a notable shift away from a single dominant platform toward a multi-player ecosystem. The same pattern is observed in other large markets, including parts of Asia, where several leaders command substantial traffic shares. These developments are discussed by industry observers and reflect ongoing consolidation trends in online travel that influence pricing, availability, and distribution strategies for hoteliers seeking to optimize revenue.
Further insights from the first quarter of 2023 indicate that much of the offline reservation flow remains prominent in Russian hospitality operations. A cloud-based property management system (PMS) and related tools continue to drive a sizable portion of sales, with manual processes and direct inquiries via hotel websites, social media, email, phone, and instant messaging still playing a significant role. These realities point to a hybrid distribution model where digital platforms and direct channels coexist as hoteliers adapt to a rapidly shifting market.