BMW’s Zipse Discusses Design-Driven Electrification Amid Euro 7 Debates

BMW’s president, Oliver Zipse, recently paid a quick visit to Spain. He spent a single day in Madrid, where he was welcomed at Zarzuela Palace and met with Florentino Pérez and the Spanish team. The meeting included discussions with Manuel Terroba, who chairs the local subsidiary. After the visit, Zipse unveiled the next phase of the brand, emphasizing a fusion of design and technology during a closed briefing with five Spanish media outlets, including Prensa Ibérica. The conversation also touched on the industry’s current dynamics, the rise of Chinese brands, the shift away from internal combustion engines, and regulatory changes such as Euro 7 as a step toward electrification.