Franco-Filipino designer Anthony Alvarez unveiled Blue Marble’s latest collection in Paris on Tuesday, signaling that psychedelic vibes can stride confidently into men’s wardrobes when paired with casual and athletic styles. The show embraced bold color and playful patterns, inviting a younger audience to explore fashion that blends streetwear ease with a high-fashion edge.
Alvarez, who previously turned heads during a May performance with a well-known pants label and even shared the stage with a global pop star, drew inspiration from the 1967 Monterey festival and Jimi Hendrix’s iconic moments there. The collection leaned into a sunny, rebellious energy, inviting wearers to experiment with brightness on the runway—white pants, vivid prints, and striking sneakers stealing the spotlight.
Known for a love of extreme sports, Alvarez opted for fabrics that are light enough for summer travel yet technical enough to perform on the street or the board. Think poplin meets moisture-wicking textiles and other materials favored by sportswear for comfort and ease. The result is a line of highly wearable pieces designed to move with the wearer, whether hopping a plane or cruising city streets—garments that balance function with a fearless sense of style.
At the same time, the search for new materials continues to influence the collection. There are explorations into oversized silhouettes, baggy denim, and shirts with a utilitarian worker vibe, all accented by hand embroidery and craft details that give the line a handcrafted feel. The emphasis remains on comfort and movement, without sacrificing personality.
The presentation drew a vibrant, young crowd—fans of the brand since its inception in 2018—gathering at the Molière Institute in Paris’s 16th arrondissement. Models strutted in safari jackets, leopard-print suits, and multicolored striped tees, each piece reimagined with waterproof fabrics that can handle changing weather while preserving the bold colors and graphic prints that define the collection.
Blue Marble’s signature look leans into easy, relaxed beach style rooted in Alvarez’s own heritage. Born in New York to a French mother and a Filipino-Spanish father, the designer’s background infuses the line with a cosmopolitan spirit. Expect baggy trousers, visible hand embroidery, and a hippie-inflected color sensibility that nods to the 60s and 70s without feeling dated. The palette remains sunny and saturated, offering a natural warmth that translates well from vacation to daily life.
“The collection features more handcrafted details than ever before,” explained the designer, who admitted a deep enjoyment in creating these pieces and refining the line with each season. The result is a cohesive narrative that honors craft while staying relevant to modern wardrobes, where ease and attitude coexist. The show made clear that Anthony Alvarez is not afraid to push boundaries while keeping practicality at the core of every design.
Looking ahead, the fashion week will continue with another wave of shows, including a tomorrow showcase by Givenchy, before a full lineup of spring-summer 2023 offerings culminates at the end of the week. Audiences can expect additional fresh ideas, bold silhouettes, and a continued emphasis on fabrics that perform as well as they look, reinforcing the brand’s position as a fearless player in contemporary menswear.