Black Friday is that day that feels like a kid in a candy store—discounts and promotions everywhere. What started as a single, focused shopping event for electronics has grown into a sweeping sales period covering all kinds of products.
When does Black Friday start?
Black Friday has stretched beyond a single calendar day. In the past it was a one‑day event, but with the rise of online retail it now often spans a full week and sometimes longer. In many markets people talk about a Black Friday week. The exact dates vary by retailer, and Cyber Monday often follows as the final online emphasis of the shopping weekend.
Retailers activating Black Friday deals early
Important dates of Black Friday
Most people think of Black Friday as a sequence of stages that build anticipation and maximize savings.
Early Offers: Brands begin teasing countdowns and rolling out preliminary discounts. A common tactic is to offer exclusive deals for members before the official event starts.
Friday, November 24: The official day for big savings. Retailers, both in stores and online, unleash substantial price cuts.
Weekend of Cyber Deals: From November 25 to 27, deals continue with Cyber Monday focus, often emphasizing electronics and tech accessories.
Brands and businesses jockey to be first but also to avoid clashing with the Christmas campaign. This approach gives shoppers a wide window to find great gifts for the holiday season and to complete major purchases with confidence.