The cider industry in Asturias is shaping itself into a premier tourism reference, offering visitors an immersive first-order experience through thematic packages. Guests can witness the inner workings of a traditional cider mill across different seasons, whether by cycling or strolling through the surrounding pumaradas. The program draws on Asturian gastronomy, featuring special cider menus and complementary rural lodging, with several accommodations operating their own pumaradas. This model blends private enterprise with public support via the Sidraturismos Asturias association, delivering strong outcomes in cider-producing regions across the Basque Country. The Mayado Experience is underway to mark the season’s start, and mills are already in a vigorous process to craft the wines slated for spring 2023. The strategy pairs guided visits to cider factories with curated cider menus and bicycle routes through the region’s cider country, centered in the heart of Asturias.
Key visits include the cider mills where tours can be booked by November 1, such as Castañón, Cortina, and El Gaitero Maliayeses. In addition, residents of Gijón can arrange visits to Trabanco, Piñera, and JR, while Quelo’s Sierense and Herminio’s Oviedo also welcome guests. Enthusiasts may venture to Siero, Villaviciosa, or Coaña to explore additional pumaradas. These offerings form a core part of Sidraturismo, weaving the romantic appeal of quiet orchards and age-old mills with active cycling tourism.
Another pillar of the Sidraturismo program is the synergy between pumaradas and cider mills, paired with bike tours. This Friday the 28th will feature a route starting and ending at Sidra Quelo via Siero. The experience is priced at 48 euros per person and includes guided transportation to and from Sidra Cortina, with an additional route through Villaviciosa. The activity will be repeated on the following Sunday, with El Gaitero serving as a focal point to fully harness the distinctive character of Asturias’ most beloved drink.