Aruser@s Weekend: Holiday Hiatus and Rising Audience Momentum on laSexta

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Aruser@s weekend will not return this season. The Atresmedia group confirmed on Wednesday that the show would be on hiatus during the holidays, with its next edition expected not to arrive until early 2023. The program, which Alfonso Arús hosts and directs on Saturday afternoons, has long served as a festive gathering point, pairing lighthearted banter with timely commentary during the Christmas season.

The company explained in a press release that the show’s relaunch is planned for the Saturday afternoon slot at the start of the new year, signaling a pause only for the holiday period and not a permanent cancellation. This restart is framed as part of a broader schedule refresh for laSexta during the first weeks of 2023, aligning with the network’s strategy to maximize weekend audience engagement at the outset of the year.

LaSexta’s decision follows a notable audience surge for Aruser@s weekend, which hit new highs in viewer data. The Alfonso Arús format has consistently drawn positive attention since its September premiere, achieving a 5.6% share and an average of 578,000 viewers, with 4,398,000 unique viewers tuning in on the most recent Saturday measured. These figures underscore the show’s resonance with viewers during weekend afternoons and point to strong brand momentum for Arús’ programming block.

Over two months, the program has contributed to laSexta’s weekend reach, increasing the channel’s Saturday audience by a full percentage point relative to the 2022 average for that timeslot. In numeric terms, this represents roughly a 25% uplift in audience size, reflecting the show’s ability to convert viewer interest into steady, repeatable viewing during the weekend window.

These positive ratings developments coincide with another success for Aruser@s on laSexta in the morning hours. The related morning edition of Aruser@s has led the channel for six consecutive months, posting an 18.2% share in October, a figure that stands as its strongest monthly performance to date. The parallel strength of both the weekend and morning formats highlights the host’s appeal across multiple dayparts and reinforces laSexta’s confidence in a cohesive, audience-focused lineup.

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