Recent research shows that a growing portion of Russians plan to upgrade to Apple’s latest smartphone series. In the Magssory study, later analyzed by socialbites.ca, about 31% of Russians said they intend to buy a new iPhone. On average, they are prepared to spend up to 150 thousand rubles, with the majority preferring to purchase exclusively from official Apple retailers.
Globally, gadget enthusiasts are commonly split between Apple and Android ecosystems. In Russia, the split currently sits at 44% favoring Apple and 56% choosing Android devices. This balance could shift after Apple unveils its next lineup, as 18% of Android users are considering a transition to the iPhone 16. Among iOS users, 20% have already decided to buy the device, while 30% plan to wait until the September 9 presentation before making a decision. (Source: Magssory study)
Gender differences appear in purchase intent. Men show greater decisiveness, with 13% already planning to buy an iPhone 16 before its official release. Among women, the figure holds at 5%, with many hoping the September event will reveal compelling updates.
Most Russians, about 75%, intend to buy the device through authorized Apple channels within Russia. A segment uses gray-market vendors (18%), while 10% anticipate buying from marketplaces after the new model is released. Only 3% expect to import from abroad. (Source: Magssory study)
Regarding price expectations, 73% of Russians expect to spend between 120 and 150 thousand rubles for the iPhone 16, while 12% are prepared to invest 250 thousand rubles or more. Opinions on price vary: 30% forecast an average price around 100 thousand rubles, 24% anticipate about 150 thousand, and a notable portion expects a figure near 200 thousand rubles.
On the camera front, a little over a third of respondents (36%) expect the number of cameras to rise to four, while 54% believe the configuration will remain unchanged.
Design perspectives are mixed. About 37% think there will be no major design changes, whereas 35% expect notable innovations. Roughly 44% anticipate bold new color options, including mint and pink, in the iPhone 16 family. Most respondents, 69%, expect a matte texture, and 62% predict the front camera could move to a hidden under-display position.
There is broad optimism about the new series, with 53% looking forward to meaningful product developments featured at the upcoming Apple presentation. (Source: Magssory study)
Recent commentary from a technology expert suggested potential advances in artificial intelligence models that could surpass some industry benchmarks, signaling significant motion in the space around the new devices. (Source: Magssory study)