Antena 3 ends March as audience leader, just as it did in February, posting a 14.1% share. The channel remains the top option in the rankings in our country, unmatched and unfettered, with seventeen straight months of leadership.
This durable lead comes from strong performances across flagship programs such as Paspalabra, Antena 3 Noticias 2, and El Hormiguero, along with the steady strength of major hits like El Desafío and Tu Cara Me Suena. Telecinco’s Survivors had a minimal, nearly negligible impact, inching just a tenth behind February.
The advent of an adventure reality show did not shake the position much. Telecinco, despite achieving leadership in its three weekly premieres, managed only a two-tenths gain over February, finishing March at 11.2% and recording one of its smallest increases on record.
La 1 managed to stay resilient, maintaining third place with an audience share of 9.1%, driven by sports events and its newly minted daily favorite La Promesa.
LaSexta, meanwhile, reached season-high points with 6.3% and again surpassed Cuatro, which stood at 5.1%.
The main headlines are drawn from the monthly report by Barlovento Comunicación.
television consumption
March witnessed the lowest consumption on record, averaging 189 minutes per person per day.
Across the 46.2 million people in the population universe, each person watched an average of 3 hours and 9 minutes of traditional television daily. This marks a 24-minute decrease from March 2022.
Demographic leaderships
Antena 3 led for both genders and adults over 45 years old. Telecinco was the favorite among those aged 25–44 and among commercial targets, while paid themes drew strong engagement from 13–24 year olds and children aged 4–12.
Regionally, Antena 3 topped the charts in many areas, including Andalusia, Aragon, Asturias, the Balearic Islands, the Valencian Community, Castilla-La Mancha, Castilla y León, Galicia, Madrid, and Murcia, among others. Telecinco led in the Basque Country, Navarra, and the Canary Islands; TV3 reigned in Catalonia; Cantabria and La Rioja saw unique preferences, and regional channels showed varying strengths.
In terms of daily timing, Antena 3 dominates after dinner, in the afternoon, and during prime time. Telecinco commands viewing in the morning and late at night, while Energy takes the spotlight at dawn.
autonomous channels
Regional networks collectively hold an 8.6% share, slightly down from February by two-tenths.
Among autonomous channels, TV3 leads with 14.5%, followed by Aragón TV at 10.8%, TVG at 10.2%, Canal Sur at 9.4%, ETB2 at 7.9%, TPA at 6.4%, CMM at 6.3%, Telemadrid at 5.5%, TV Canarias at 5.5%, IB3 at 5.2%, and Canal Extremadura at 5.1%.
paid channels
Paid themes account for about 10% of viewership, down six-tenths from February.
Within the group of 73 affiliated channels, the ranking remains led by LaLigaTV at 3.7%, then FOX at 2.9%, TNT at 2.5%, AXN at 2.4%, Champions League at 2.2%, DAZN La Liga in M+ at 2%, Calle 13 at 2%, Canal Hollywood at 2%, Comedy Central at 1.7%, and DAZN F1 at 1.7%.