Fede Fuster had appeared as a guest more than a dozen times at the Alicante Forum, and on this occasion he revealed a wish to be on the other side, behind the podium and beside the microphone. The expectations built by Hosbec’s president were high because the organization stands among the strongest in the Valencian Community and plays a central role in the regional tourism scene. The setting underscored how the forum has become more than a local gathering, serving as a bellwether for the industry across the region and beyond.
Beyond its traditional membership, the association has grown into a regional voice that reaches far beyond its established circle. Benidorm is now seen as a symbol for the entire Community as the leadership evolves. The figure who has guided much of this transition, Toni Mayor, after fourteen years at the helm, has increasingly become a focal point of discussion within the business world, particularly inside the CEV where he previously held a vice presidency. The shift signals a broader expectation that the organization will continue to influence policy and investment across the Valencian Business ecosystem.
Even though Fuster comes from a younger generation of leaders in representation, Salvador Navarro, the president of the CEV, framed his remarks to reflect Fuster’s character, balancing professional values with personal color. The shared passion for motorcycles between the two presidents resonated with the audience and gave Navarro a ready-made lens through which to view Fuster as trustworthy and authentic. Navarro highlighted Fuster’s decisive leadership and described him as a dynamic, sometimes rebellious figure who injects energy into the dialogue and keeps the industry moving forward.
Fuster took the moment to acknowledge the team behind his initiatives, thanking them for their work and in particular his general secretary for steady leadership. Mayte García, a trusted ally, joined the conversation about leadership changes at the tourism ministry, noting that Nuria Montes has occupied that post for more than twenty years and deserves consideration in the evolving regional governance. The atmosphere in the hall reflected a shared belief that capable leadership is pivotal for sustaining momentum.
He used the opportunity to emphasize the good climate inside the association, pointing to the clear tools of communication that have been established and the healthy competitiveness that drives performance. He described a data driven business culture at the core of their operations, a framework that supports the development of digital tools designed to serve both large enterprises and smaller firms alike. The message was simple: technology underpins growth, and a culture that treats data as an asset creates lasting value.
For Hosbec, this is a differentiator. Since founding the Big Data department, hotel managers have been producing occupancy reports while also equipping staff with qualitative insights about what works and why. The initiative goes beyond numbers, turning data into actionable knowledge that guides decisions on pricing, staffing, and service delivery. The result is a clearer picture of performance and a sharper ability to respond to market changes.
He also spoke to the potential of the employers’ union and the role of public funding in supporting promotional efforts. He warned that removing public aid could stall campaigns and strategic marketing, underscoring a pragmatic view of how public and private resources intersect to sustain growth. The point was that the sector remains financially healthy enough to support expansion across the three provinces of the Valencian Community while navigating the evolving tourism landscape.
Among his priority areas, Fuster highlighted innovation and digitalization as engines of progress. He stressed responsible water usage, noting that Benidorm’s scale requires careful planning of city capacity aligned with available resources. He touched on several pilot projects in which key hotels participate, illustrating how cutting edge practices can be deployed without disrupting guest experience. He described an in room application that tracks water use and demonstrates to guests how awareness translates into tangible savings, turning everyday choices into meaningful outcomes.
There was also attention to regulatory questions, with Fuster proposing updates to regulations on swimming pools and boilers. He pointed out that several modern products on the market already support better care and efficiency, and he urged policymakers to recognize practical solutions rather than imposing rules that hinder day to day operations. The stance reflected a broader desire to balance stringent health standards with the realities of hotel management, so that safety and service levels rise together without creating unnecessary burdens.