Many people still see video games as mere entertainment, yet those titles can demand strategic thinking rivaling chess. The planning, calculation, and opponent analysis required to win or climb levels often takes hours of study. That effort has turned some players into highly paid professionals within the gaming industry, drawing in a growing crowd of amateurs who want to raise their own records or join the ranks of the pros.
Evidence of this shift is visible in new initiatives, such as the Alicante project. GBeasts is developing Artificial Intelligence as a chatbot coach to help players sharpen every skill. The system, referred to as Agravain, uses Big Data and Machine Learning to analyze a user’s past games and compare them with those of other players. It then offers concrete advice on changes to make and areas to improve.
So far, the focus has been on the crown jewel of online gaming: League of Legends. Created by Riot Games, it is already expanding with planned features for Counter-Strike: Global Offensive and Valorant.
The idea to launch this platform emerged from a technology consulting effort and is led by Pablo Campos, who specializes in data analysis and artificial intelligence. He describes plans to build a project with international reach, aiming for steady income and scalable growth. The team looked at what was happening in video games and esports and saw opportunities for a service that could help players improve.
Campos notes that the core audience — ages 15 to 35 — is increasingly moving away from traditional entertainment toward interactive platforms like Twitch and YouTube, along with esports competitions. The appeal is clear: an engaged, digital-native audience seeking fresh ways to enjoy gaming and showcase talent.
The market is already taking shape. In October, League of Legends alone boasted more than 180 million active players worldwide. Competitive tournaments are spreading across continents, and in regions like North America and Korea, professional players earn salaries comparable to traditional sports, often with generous sponsorships. These players typically have analysts and coaches, sometimes academies, yet there remains a vast audience of fans who want to improve their own rankings and perhaps one day join the big leagues. Campos describes a common scenario: many gamers are willing to invest in coaching and tailored feedback after long workdays, just as others pay for tennis lessons to sharpen their game.
The platform is already accessible in a beta format with about 500 active users. When marketing launches this summer, a free version with ads will be available alongside a paid tier with extra features. By year’s end, the plan includes a version tailored for teams, enabling scouting of opponents and even player signings to strengthen rosters. The company has built a database of over 30,000 player attributes and is exploring a first round of funding, targeting around 400,000 euros. Campos believes the user base could surpass 10,000 players in Spain alone, with ambitious plans for France, Germany, Poland, Latin America, and the United States.
Microsoft
The platform’s momentum drew the attention of Microsoft, which invited it into its beginner-friendly program. This offers access to a range of technological tools and cloud hosting credits for the project. The company is also part of a tech hub established by the Generalitat Valenciana in the Digital District of Alicante, where it is headquartered.