Alauda Ruiz has shaped a life where cinema, advertising insight, and a bold leap into creative storytelling intersect. He studied at the Community Cinematography and Audio-Visual School of Madrid, built years in the advertising world, and reached a pivotal milestone with his debut feature, Cinco Lobitos. This achievement earned him Best New Director at the latest Goya Awards, a moment that tied together a long arc of work into a single, powerful recognition.
a new adventure
Five Little Wolves follows a mother navigating uncharted territory, inspired by the director’s own experiences. The journey from script to screen for Cinco Lobitos spanned five years, a period demanding persistence and a steady focus on what could be controlled. Ruiz emphasizes that staying consistent acts as a steady ally against uncertainty, helping to maintain momentum when hurdles arise. His earlier projects sharpened his intuition and reinforced the idea that the process itself holds value, even before a film reaches completion.
For Ruiz, Cinco Lobitos marks the first major step in a broader artistic path. He openly notes that several projects remain in development, and he is savoring a productive moment as he sketches what he hopes will become his second feature to direct.
How to turn an idea into reality
Real progress happens when ideas are clear enough to drive energy toward a definite goal. Passion matters, but taking that first concrete step is essential. The same truth applies to starting and growing a business: ideas gain meaning only through the actions that bring them to life. Core traits of a successful entrepreneur include steady discipline, resilience, and a willingness to innovate and improve, even when norms shake things up. In the next episode of So Many Things to Do, Natalia de Santiago, an expert in economics and finance, shares practical steps for turning a project into reality and invites viewers to rethink a business idea from a fresh perspective.
Socially responsible banking
CaixaBank’s financial culture program, Mucho por hacer, brings together leaders from culture, sports, and gastronomy to highlight core financial concepts such as entrepreneurship, saving, and investment drawn from personal experience. A professional finance guide accompanies participants, explaining key topics in depth. As a socially responsible bank, CaixaBank emphasizes clear, impartial information delivered in person and online, helping people make informed choices about personal and family finances.
Through the Mucho por hacer initiative, CaixaBank established a Center that shares essential financial ideas relevant to daily life and life projects. All in-person activities aimed at improving financial literacy are complemented by digital content and audio-visual resources freely accessible. More about these resources is available through the organization’s global portal. [Citation: CaixaBank program and educational initiative]
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