Luca de Meo, the CEO of Renault Group, is set to become the next president of the European Automobile Manufacturers Association (ACEA) starting January. The statement came from Renault, which confirmed the board’s decision to transition leadership. Oliver Zipse, the CEO of BMW, has served as ACEA president for the past two years, guiding the association through a pivotal period in European automotive policy and industry strategy.
The automotive sector has endured a uniquely challenging period, with the Covid-19 pandemic testing supply chains, geopolitical tensions from the war in Ukraine, rising inflation, and a shift away from combustion engines. Zipse acknowledged the era’s volatility, noting that the European auto industry remains the industrial backbone of Europe, even as regulatory and competitive pressures intensify. He warned against excessive regulation and urged policymakers to ground technological neutrality at the center of Europe’s competitiveness, a stance that resonates with manufacturers seeking a stable, innovation-friendly environment.
Crisis and Euro 7
De Meo inherits a moment where supply chain tensions have eased but new headwinds loom, including the impact of ongoing conflict and inflation, plus the regulatory push surrounding Euro 7. He has emphasized that the industry must maintain substantial investments in electric mobility, while safeguarding jobs and value creation across Europe.
On Euro 7, De Meo has expressed concern that the current framework could siphon human and financial resources away from electrification. He points to examples in China and the United States where the investment climate for zero-emission mobility appears more favorable, urging a balanced approach that keeps Europe competitive without compromising environmental goals.
Luca de Meo will assume the ACEA presidency, with the possibility of a one-year extension if member-brand leaders approve. Since July 1, 2020, he has steered Renault Group through a period of transformation, including strategic brand repositioning and a renewed focus on profitability. Under his leadership, the company has pursued the Cupra initiative and renewed commitment to Seat, delivering progress in markets where production and sales have reached new heights for the brand. Within Renault, de Meo has aimed to revitalize the group after earlier corporate challenges, guiding Renault, Nissan, and Mitsubishi relations toward renewed collaboration and sustainable profitability.
His strategic vision has revolved around reviving flagship brands and aligning product portfolios with shifting consumer demand, especially in Europe. The renaissance plan has prioritized strengthening brand identities, enhancing efficiency, and sustaining a competitive edge in a fast-changing global market. The overall objective has been to ensure Renault Group remains a core player in Europe while contributing to the broader industry goal of zero-emission mobility.