Abanca launches B100, a digital bank designed for individuals that bundles three accounts plus a debit card and is now available for iOS and Android. The offering includes two accounts that pay interest, with one receiving additional rewards tied to activity goals centered on walking or running, as explained by company leaders during the project presentation in Madrid on Thursday. The product does not allow opening more than the three contracted accounts, but within the savings account users can set up separate “piggy banks” for different objectives. The launch is presented as part of a broader competition among digital banks to attract new customers, with an investment of about 25 million euros to bring the project to life.
Customers who sign up for B100 automatically obtain three accounts. The primary account can receive payroll and house regular debits, a second account serves as a remunerated savings account at 2.70 percent, with funds always accessible to the user and no fixed cap on returns, and a third account offers higher earnings on savings, up to 3.40 percent. However, the savings in this third account must be linked to physical activity goals such as walking or running, tracked via a mobile app that uses a step counter. Users must set daily activity targets; meeting these targets yields a 3.4 percent incentive, capped at 50,000 euros. Returns on the accounts vary in line with the Euribor curve.
“There are no prerequisites to open the account. We want this new line of business to be profitable by the end of 2026 and aim to reach up to half a million customers,” stated Jorge Mahía, the CEO of B100. “The growth of neobanks has been significant, and we are entering a territory that no one else has occupied.”
Plastic collection initiative
The bank’s leadership noted that by using the B100 debit card, customers will contribute to plastic cleanup efforts in the sea. Through an integrated platform, 25 percent of every payment will be directed to Gravity Wave, a Spanish startup that collects plastic nets in ports and seas, recycles them, and converts them into new products. The goal for 2029 is to drive the collection of 50 tons of plastic from marine waters, equivalent to about 56 million bottles.
Additionally, throughout the process, users can precisely track in the banking app where that money is going and when and where the plastic collection will take place through a blockchain-based platform. Abanca favors a simple interface where, beyond the contracted banking products, users can easily review their fitness goals, monitor progress, and understand the impact of their spending. “With this launch, we are aligning with trends that customers are demanding: greater attention to health and the planet,” Mahía remarked.