This energy efficiency is no longer optional when buying a home. The new generation demands more sustainable houses, and rising electricity or gas prices influence financing choices. As a result, homes with energy efficiency certifications can command up to a 10% revaluation in value.
This topic emerged during the event titled “Towards a New Real Estate Model in the Province of Alicante. Forecasts, Sustainability, and Trends,” hosted by the Alicante Real Estate Developers Association (Provia). It brought together experts to explore the factors shaping the industry’s future, with a focus on new forms of sustainable management and production that aim to play a decisive role in creating sustainable cities through innovative housing models that meet diverse living needs and broader solutions.
The discussion was moderated by Provia’s second vice president, Asuncion Soro, who guided questions to participants including Cesar Ruiz, Deputy Director of CBRE; Vicente Torres Iturregui, representative for Valencia at Tinsa; and Adrián Cano Cabanero, responsible for Energy Efficiency and Sustainability at SGS. About sixty executives from leading developer companies in the province attended the sessions.
The first discussion block focused on Sustainability. It highlighted measures to minimize environmental impacts and the role of new technologies in reducing emissions. The experts examined current certifications and their importance in advancing sustainability, along with the economic and technical barriers to promoting sustainable practices in the province. Success stories and examples of promotions incorporating sustainable measures were shared. The consensus was clear: a new, more sustainable real estate model is no longer a distant dream but a growing reality with increasing importance every day.
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Bonuses
In this context, Adrián Cano of SGS noted that financial institutions are increasingly supporting green mortgages, which will be a valuable plus for both lenders and borrowers. The overall value of a development rises when energy-saving requirements influence every stage from design through construction to final operation.
CBRE’s Executive Vice President echoed the point, adding that more and more consumers, both domestic and international, are seeking certified homes, because such certifications often unlock advantages. Looking ahead to 2030, international certifications will become even more important for the market.
For Tinsa, it was noted that a home certified for energy efficiency can boost its value by as much as 10%, a trend reinforced by banks incorporating sustainability KPIs into lending practices.
Colliving and senior life
The second discussion block turned to new housing models, including co-housing, shared living, and senior-focused options. Experts explained what sparked these trends and presented data on demand and profitability. They agreed these housing options respond to real market needs driven by geographic mobility, aging populations, and diverse family structures.
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Finally, the session wrapped up with near-term forecasts, sharing 2023 expectations and the impact of inflation, rising costs, and development loan conditions. Vicente Torres of Tinsa noted that the 2023 targets would hold, while acknowledging early-year uncertainty and optimism that the sector would accelerate in the latter half of the year.