Despite the ban on single-use plastics, this material remains a major contributor to ocean pollution in many countries. Each year billions of tons of plastic end up in waterways, and the sum is staggering. The waste is often treated as disposable, yet its impact travels far beyond the shoreline, with plastics appearing in every corner of the marine environment. A troubling reality that demands urgent action from industry, governments, and citizens alike.
In response, Gravity Wave—a dedicated startup—has taken a hands-on approach. The team partners with fishermen to collect plastics from the sea and recycles what they recover. A visible awareness campaign unfolds at Calp beach, the hometown headquarters, where a dramatic installation—a tarp laid on the sand, composed of recovered debris—draws attention to the volume of waste discarded daily. This act marks a World Oceans Day moment with a memorable, if sobering, visual message.
Venture photography captures the scene on Calp beach, showing plastic waste dumped along the shore while the project team explains their mission. The goal is to make the issue undeniable and immediate, prompting a collective push toward sustainable solutions.
Impressed by the scale of the problem, Gravity Wave’s co-founders emphasize the urgency of action. Eliminating pollution requires clear, tangible goals and a public understanding of the consequences. The founders explain that their work stretches beyond cleanup: the recovered plastics are transformed into durable goods, such as furniture, creating a second life for discarded material while supporting environmental commitments from participating companies.
The young company has grown significantly since its early days, now collaborating with more than 75 firms. Together, they have repurposed tens of thousands of kilograms of plastic back into useful products. For Gravity Wave, awareness remains central. The team believes that a vivid, ongoing mental image of the waste problem helps people respect oceans and waterways, encouraging responsible behavior on land as well as at sea. The initiative also aims to mobilize broader public engagement through campaigns and petitions that promote environmental reform.
In another outreach effort, Gravity Wave announced a public information booth at Playa de la Fossa in Calpe. Visitors can learn about ongoing campaigns and support petitions that advocate for stronger ocean protection. The organizers stress that public participation can accelerate meaningful change, tying consumer actions to measurable environmental outcomes. Through education, storytelling, and visible demonstrations, the company seeks to embed a culture of care for the oceans and their inhabitants. This approach combines practical cleanup work with advocacy, aiming to create a lasting shift in attitudes and behavior toward marine pollution. (attribution: Gravity Wave)