chain of supermarkets hyperber continues to expand and opened a new establishment this Thursday. San Pedro del Pinatar, as reported by the company itself. With this opening, the brand Started to expand in the Region of Murcia Focusing on regions close to the province of Alicante, it continues with the strategy of placing itself in places where it does not exist yet. With this new surface, the Hyperber 74 supermarkets operational.
The new center, located at 42 Calle Emilio Castellar, has a sales area of 1,600 square meters and a parking lot for 83 cars.
this second opening What does a hyperber do? so far this year 2022, after it was held in Agost (Alicante) two weeks ago. The opening meant an investment for the company. 600.000 euros and the center has a staff of 17 directly, in addition to the indirect employment created in the town during the commissioning of the plant.
This new Hyperberra supermarket in San Pedro del Pinatar has the usual sections in Hyperbaria centers where fresh produce is paramount, such as butcher’s and fruit and vegetable aisles, both relying on local suppliers. The business has 7,900 references product range where you can find leading brands and distributor brands.
According to the chain’s CEO, Jose BernabeuThis is an important opening for us as it is our first store in the Murcia Region.” As he explained, “our goal is to keep growingespecially in towns around the province of Alicante that allow us to be competitive in logistics and continue to gain a market presence”.
With this opening, Hiperber reaches 74 establishments distributed in the province of Alicante with a total sales area of more than 61,000 square meters. The company has a workforce that exceeds 900 employees and closed its 2021 annual balance with some 156 million sales With a slight decline in the 2020 figures, which is exceptional due to the transfer of consumption from the hotel industry to homes, but above pre-pandemic levels. Its business philosophy is based on the promotion of backed fresh segments, as well as offering its customers the opportunity to choose between leading brands and distribution brands as the firm points out.