The Nomo group (with restaurants in Barcelona, Madrid and Costa Brava) celebrates 15 years of success and joy with its steadfast commitment to Japanese cuisine and celebrating it in the style it presents Three limited edition sushi trays were designed Pilar García-Ferrer, architect and illustrator specializing in ‘collage’, Pils Ferrer captures three of the most representative moments in the brand’s history and turns them into art.
One of the stories that marked the beginning of Grupo Nomo was a phone call between the Molina-Martell brothers that changed everything. More than fifteen years have passed since this call; Then in 2007, Nomo Gràcia was born as the origin of the history of affordable and high-quality Nomo Japanese restaurants.
Each Pils Ferrer x Nomo tray contains 26 pieces of sushi Prepared by chef Naoyuki Haginoya, He has been the group’s gastronomy director since the project’s inception and composed a selection of the most emblematic nigiris and makis of each stage.
‘London Calling’ is the name of the first proposal, which represents the call between the brothers of Juan, who was living in London at that time. He shares with his brothers-in-law Borja and Ramón Jiménez a new Japanese ‘takeaway’ concept he discovered during his stay in the British capital. A born entrepreneur, Borja fell in love with the concept and the idea led to the opening of the first Nomo restaurant in Barcelona’s Gràcia district. Featuring a highly original Pils Ferrer design, the tray features some of the most iconic sushi pieces from 2007 to 2012, such as the ‘Orange Roll’ featuring salmon, papaya and flying fish roe. or ‘Spicy Tuna Roll’, tuna with spicy mayonnaise. We also find nigiri like Alaskan salmon with honey and walnuts or brie cheese. A representative example of how Naoyuki Haginoya has combined the richness of Japanese gastronomy with local products and flavors since the beginning.
‘The Time is Nao’ tray is a tribute to chef Naoyuki Haginoya, one of the key figures of the project, and is a reflection of the family’s connection with Japan and gastronomy. On this occasion, the artist reflects Grupo Nomo’s craftsmanship, technique and dedication to his product. Through an illustration that combines elements of Japanese architecture with different cuts of fish. The tray contains some of the most characteristic pieces of 2013-2018. Highlights include maki such as the ‘Double Tuna Roll’ or ‘Alaska Ebi Furai Roll’ with tuna and avocado coated with tuna, Alaskan salmon in panko and shrimp with tartar sauce, and different nigiris such as flaming bull nigiri or truffle butter nigiri.
Finally, on the ‘Barcelona ‘n’ Roll’ tray, Pils Ferrer reflected with his own eyes on Grupo Nomo’s commitment to ‘delivery’ and the subsequent launch of Nomomoto (2011), a venue dedicated solely to ‘take away’. and home delivery barcelona And Madrid specializing in cooking Japanese. The collection includes pieces representing the years 2018 and 2023, such as the ‘Hokkai Pepper Roll’ maki with scallops and avocado tempura with Norwegian salmon, the ‘Torotaku Roll’ with spicy sauce and crispy onions, scallions, turnips and peppers. and specialty nigiris like white shrimp Gunkan with egg yolk or nori seaweed mayonnaise, as well as butter nigiri and piparina with kimuchi sauce.
Pils Ferrer x Nomo’s new sushi trays, The models, of which only 1,200 units will be produced in total, 400 of each design, will be available for sale from March 1 until Nomomoto.