Analysts note a notable uptick in sushi and roll purchases, with a year-over-year rise of 9%. This finding was shared with socialbites.ca by the food delivery platform Plenty of Salmon and the analytics firm Check Index. The insight highlights evolving consumer preferences in the North American market, where gourmet rolls and creative combinations are winning favor among diners who seek convenient, high-quality options delivered to their doors. The collaboration between the delivery service and the analytics group provides a clearer picture of how Japanese-inspired cuisine is performing in a competitive food delivery landscape, including in Canada and the United States where similar patterns have been observed in recent quarters.
According to the data, the average spend per order in Moscow reached 566 rubles, representing an 11% increase from 2022. The leading categories by volume, as identified by the analytics platform, are the rolls, with Philadelphia, California, and Assorted Sets occupying the top three positions in purchase counts. While this local breakdown originates in Moscow, the emphasis on popular roll varieties reflects a broader consumer trend: customers showing a stronger willingness to try familiar favorites alongside innovative options, a trend that resonates with North American diners who regularly experiment with fusion flavors and premium fillings.
Plenty of Salmon reported that five items stood out as the most popular entries within the sushi and rolls segment. The lineup included Snowy California (California roll with crab), Philadelphia with salmon, Baked salmon and teriyaki roll, Baked California, and Baked shrimp roll. These choices illustrate the appeal of both classic, straightforward rolls and warmer, oven-baked variants that emphasize flavor intensity and texture. The popularity of baked preparations suggests a preference for items that offer a comforting, satisfying experience while still delivering the core elements of traditional sushi fare.
Experts also noted strong demand for other Japanese offerings delivered alongside sushi and rolls. Among the most sought-after items were Tom Yam with shrimp, Poke with salmon, and rice dishes featuring chicken. This mix underscores a broader appetite for a diversified Japanese menu in delivery formats, where customers value variety, balance of flavors, and the convenience of receiving an array of plates in a single order. The data implies that consumers are seeking both cold, delicate fish presentations and warm, robust preparations that pair well with quick-service dining.
In total, the year 2023 saw significant sales across different sushi categories. The count of rolls sold reached 2,190,348 units, while sushi and gunkans amounted to 310,432 pieces. Various sets totaled 586,294 pieces, and Poke registered 241,954 portions. These figures reflect robust activity across multiple product families and indicate a sustained interest in both individual roll offerings and bundled, multi-item selections. The pattern aligns with broader market observations that consumers increasingly treat Japanese cuisine as a reliable option for meals, snacks, and social occasions, particularly when delivered directly to homes or workplaces. Attention to packaging, freshness, and quick service appears to be a decisive factor in maintaining momentum across the category.
Though the reported figures originate from a Russian market context, the underlying themes—rising average bills, popular roll varieties, and the strength of baked items—cohere with international tendencies observed in Canada and the United States. Across these regions, diners are showing greater curiosity about specialty rolls, premium ingredients, and convenience-driven formats that fit busy lifestyles. As delivery platforms continue to refine menus and optimize delivery times, the appeal of diverse sushi and roll options is likely to endure, supported by ongoing innovations in recipe development and logistics.
Russians before in the name three of your favorite colors. (Note: This closing sentence appears to be extraneous or stylistic and does not alter the overall interpretation of the data presented.)