Alicante company Diversual specializes in Sale and distribution of erotic toyscurrently produced under 60% of the products it sells are under its own brand, So this line of business already includes 4.2 million Euros of its annual turnover, as reported by the company itself. The company, headquartered in Sant Joan d’Alacant, has taken a new step in its market positioning strategy in recent months after deciding to launch a range of products developed and produced in a personalized way.
Founded 10 years ago by Fernando Martínez and Puria Shahdoost, kinds Started as a multi-brand store In the ‘marketplace’ style, where Satisfyer, Lelo, Lovense and other famous brands in the erotic toy store are the protagonists. Thanks to the success of the positioning and good service, the number of orders increased as well as the number of regular customers.A store that also carries its own productsIt has its own facilities in the town of Alicante, where about twenty people work.
For a decade, the company has been a sexuality laboratory where Erotic Academy and customer feedback are collected. A community of more than 2.5 million people They provide information to their teams of sexologists and sexual health experts to create products that better address people’s needs.
“We started production because We have seen many deficiencies in the models of many brands. It hadn’t been renovated since the 90s. Clients asked us for recommendations for specific situations and we did not have enough references. That’s why we decided to make toys in the sizes, shapes and functions that people are looking for and want,” explains Diversual CEO Fernando Martínez.
“It’s gotten to the point wherebest selling testimonials and it was our products that received the best reviews from customers. Moreover, they gradually gain a foothold until they become well-known models in the industry,” he continues.
Investigation
Studying, observing, adapting and continuous improvement are an essential part of this success. “We make toys They are equal or superior to known brands in quality. “We innovate and improve the industry’s luxury products every day,” says Diversual Product Manager Puria Shahdoost-Rad.
Most Diversual products also They are widely sold on marketplaces such as Amazon, Miravia or PcComponentes, and is expected to be available in most physical erotic stores and sex shops in the coming months. Or the same thing: The company, which initially started as an online retailer of multiple brands, has now become a reference in the industry, producing and distributing to some of the most important distribution channels.
Increase for Valentine’s Day
The Alicante company currently has around 150 self-made references where it collaborates with suppliers in the province, such as packaging designed by its team in Alicante and produced entirely in Onil.
Looking forward to the next Valentine’s Day celebration, Diversual has already had an experience. demand increase is estimated to be 64%Something that demonstrates the change in trend that has grown in recent years and positions erotic toys as increasingly present elements in the sexual lives of a wide range of ages and genders.
The brand’s strategy is to continue using sexual education channels and feedback to improve existing models and continue to develop new products.