A few years ago – not long ago – there was such a scene BerlinThe characteristic character of La Casa de Papel sees the sunrise as soon as the sentence ‘and the sun rises’ comes out of his mouth; It would take countless takes and hours of waiting to capture the ideal moment on camera. . In Netflix’s recent series about this character, which included a similar scene, you didn’t need to do any of this, just a computer (or several) and the game’s tools. virtual production. “Like a God on your stage, relentless,” he summarizes director of this work, Geoffrey Cowper.
This God is a predominantly audiovisual production technique. computer generated elements (From special effects to the entire set), it is a trend that is spreading at a very high speed, has entered the industry from the front door, and has joined hands with artificial intelligence. both They are revolutionizing the industry and that is exactly why they have become two of the main heroes of the congress held in Fira de Barcelona this week. Integrated Systems Europe (ISE).
The first evidence of this is that the main conference was given by the fair on the first day of the fair. Pakistani film director Sharmeen Obaid ChinoyWho will focus his presentation on re-emphasizing the power of cinema to shed light on social causes, but who will also direct social causes? The next movie in the Star Wars saga.
As they explained hours ago at another roundtable, two Virtual production managers at Orca Studios, Adrian Pueyo And Sergi Silva; HE cinematographer Manu LeónAnd directed by Geoffrey Cowperit was exactly like that The Mandalorian (Another part of the Star Wars universe) is the first work to reveal the possibilities of these technologies. They actually tried this for the first time in Spain, Orca Studios, el ranchito, vancouver And netflix with Money Robbery In 2020, it concluded, among other things, that: An LED screen and virtual production tools can very realistically simulate a scenario in the event of having to record a particular scene of forced confinement of an actor.
Action without doubles
In his experience, the world of cinema is now Having actors act out certain action scenes that require pre-doubles and this can now be simulated with post-production, screens, fans and special effects. They also add: For an actor, working with a screen with hyperrealistic images behind it is much more immersive than working with a green chroma key..
“This isn’t always the ideal solution, but in many cases it gives you things that would otherwise be impossible,” these four pros summarize. “So much can actually be done that the hardest thing right now is almost realism,” said five others who joined in the virtual production prank a little later.Seagull Wide (Time out), billy brooks (Pixomondo), Patrick Morris (Plato Nou), David Bermbach (ARRI) And Bruno Corsini (Plateau Virtual) – and the heroes of another discussion around this.
The key to all of this becoming almost prevalent in this industry is technological advances and of course artificial intelligence. “AI is theoretically a set of tools, but its ability to cause confusion about what is real and what is not makes us doubt that it goes much further than that.” Collateral Bits editor, Joan Rosesat a conference organized by Audiovisual Cluster of Catalonia To present a report on the impact of this technology on the audiovisual industry.
Artificial scenarios, music and videos
According to this analysis, AI can now collaborate in creating scenarios (maybe not as good as a human, but judging by ChatGPT version 4 and 5, longer and longer builds are appearing), you can: produce music, create sound effects, create images…and now she’s gaining weight video creation tool. Citing Google’s recently announced platform, for example, Rosés promises: “Progress is a little slower, but it’s amazing.” LumièreAny video can be requested and it will create it instantly.
In this way, 3Cat (TV3, Radio Catalonia…) published an advertisement introducing the 14-year life of an actress who did not actually exist, through her physical evolution. Nvidia He is working on a solution so that a video game character can respond to what the player says from home, or have years of life removed from a character’s face. Harrison Ford so both indiana jones current, just like in the same movie 40 years ago.
Without going any further, Mediapro announced at the same congress that it had made an agreement with Microsoft to incorporate artificial intelligence into its routines (voice cloning to deliver content in different languages, artificially created match narratives…).
“I think one of the biggest changes is the transformation of time: Much less time will be required to write, compose music, and perform pre- and post-production tasks…” lists Rosés, who also warns of a long list of uncertainties: What happens to copyrights or certain ethical issues such as bias or misinformation? Is it economically sustainable?… “Over 100 years ago, audiovisual “It was born from a fascinating balance between human creativity and technology. The question is, can this balance be maintained in the future?” – concludes this expert.