Alimentaria&Hostelco, the leading international business platform for food, beverage, food service and hospitality equipment, will return to its Gran Vía venue in Fira de barcelona Between 18 – 21 March 2024, There was a 15% increase in foreign offers compared to the previous edition. Of the 3,200 participating companies, 900 will be international, led by Italian companies and the return of Asian companies. mostly from China and Hong Kong.
With two months remaining until the Alimentaria&Hostelco 2024 celebrations, exhibition space reservations exceed 96%. In addition, the 15 percent growth in net withdrawals with the participation of international companies is noteworthy. Compared to the last edition. Thus, this sample includes 900 foreign companies (more than 28% of the total).
In this edition, the business opportunities of the Horeca channel in the international arena, especially in Europe, have been further enriched. Like this, One of the main innovations was the merger of Hostelco’s exhibition offering, the International Exhibition of Equipment and Machinery for Restaurants, Hospitality and Communities and Restaurma. The Alimentaria fair focused on ‘catering’ with the aim of multiplying synergies in one of the most relevant areas of the Spanish economy and thus creating the largest international platform targeting the Horeca channel.
Information dissemination areas
Innovation will be another key lever in both the food and restaurant and hospitality sectors. This concept will be mainly reflected in the information dissemination areas Alimentaria Hub and The Horeca Hub. A newly created multidisciplinary and experiential space for the Horeca channel, which will disseminate key contents such as sustainability, digitalization, attracting talents or internationalization, and show the latest trends with the participation of great chefs and experts in the field of gastronomy and restoration.
Antonio VallsThe managing director of Alimentaria Exhibitions says: “The platform’s greatest strength is its unique and distinctive character. internationally with a very broad crossover offer for food and beverage industry and Horeca canal. “Therefore, we once again receive the unanimous support of the most important Spanish companies and associations on the subject and increase our global influence.”.
Maximum representativeness of the sector
Among the leading companies from different sectors that will participate in Alimentaria&Hostelco are: Unilever, Coca-Cola, DAMM, Nestlé, Danone, Europastry, Adam Foods, Aneto, Casa Tarradellas, El Pozo, Noel Alimentaria, Grupo Jorge, Argal, Grup Vall Companys, Coosur, Estrella Galicia, BonÀrea, GB Foods, Vicky Foods, Bridor, CBG, Monbake, Maheso, Garda Import, García Baquero, Grupo TGT, Calvo, Conservas Dani, Grup Balfegó, Torrons Vicens, MammaFiore, EPTA Iberia, Mibrasa, Iberital, Pujadas, Epson, Fagor and Wiesheu. All Spanish autonomous communities will also be represented. Catalonia, under the presidency of Castilla y León Andalusia and Galicia.
International projection is growing
Alimentaria&Hostelco will have the largest exhibition area after Spain in 2024 Italy will follow, followed by Turkey, China and Hong Kong, Poland, Portugal, France, Belgium, Germany, the Netherlands and Argentina. It will be particularly striking The return of Asian companies, led by China and Hong Kong, There are also important representatives from Taiwan, Thailand, South Korea, Indonesia and Japan.
As for the visitors; It is planned that 25% of those of international origin will participate in the organization of the competition. It has a strong buyer invitation program to maximize business opportunities. It will bring together more than 2,200 importers, distributors, managers and purchasing managers. More than half of them are foreigners from 80 countries.
They are at the top of the list of priority countries in this edition United States, Mexico, China, Canada, United Kingdom and South Korea, This is followed by the main target countries of Spanish imports in Europe and Latin America. It stands out among the companies that approved its visit to the fair. World Market and Fresh Market (USA), Walmart México, CitySuper (China) and Sodexo (UK), among others.
full occupancy
exhibition platform It will occupy seven pavilions, almost the entire 100,000 m2 net area of Fira de Barcelona’s Gran Via venue. Alimentaria’s exhibition offer will be structured according to 13 different sectors. On one side, it will have eight vertical rooms catering to the demand of strategic sectors: Intercarn (meat and derivatives), Interlact (dairy), Expoconser (canned goods), Restaurama (food service) and Snacks, Biscuits and Confectionery (snacks). and desserts), were already available in previous editions.
To these are added newly created ones that respond to growing market demand: ‘Fine Foods’ (gourmet products), ‘Organic Foods’ (organic products) and ‘Coffee, Bakery and Pastry’ (cafeteria, bakery and patisserie). The latter, designed in response to new challenges, formats and market trends. It is one of the biggest bets of the competition.
On the other hand, five other cross-exhibitions will also cover a heterogeneous offer: ‘Alimentaria Trends’ – comprising the rapidly growing sections ‘Plant-Based’, ‘Vegan Foods’, ‘Free’ (allergen-free foods), ‘Functional Foods’ and ‘Functional Foods’ . ‘Halal’-, International Pavilions (bringing together a significant portion of corporate foreign participation), ‘Lands of Spain’ (where all regions of Spain are represented), ‘Grocery Foods’ (with the presence of the most relevant brands) and ‘FoodTech’ ( dedicated to equipment for the food and beverage industry).
Moreover, Premium will once again be the most exclusive and sybaritic area of AlimentariaThe event where a group of distinguished haute cuisine companies will present their extra quality gourmet products.
Alimentaria & Hostelco, organized by Alimentaria Exhibitions – Fira de Barcelona Approximately 3,200 participating companies are planned to participate in the event, which will cover a net area of 100,000 m2 and 7 pavilions, almost the entire Fira de Barcelona Gran Vía venue. More than 100,000 professional visitors are also expected to come. reaffirms its leadership as the main driving platform for business, internationalization and networking.