According to a study conducted by CDEK.Shopping and the results of which were reviewed by socialbites.ca, in 2023 Russians began to order goods from abroad 3.5 times more often than last year. Most often they look for limited collections, products not represented in the Russian Federation and low prices.
Among all categories, Russians received the most orders for clothes and shoes, with more than 50.5% of orders, healthcare products for 20.79%, electronics for 12.75% and perfumes for 7.6%.
Clothing from brands leaving the Russian Federation was especially popular. Thus, the most popular brands among men were Uniqlo, Nike and Asos. Women were more interested in clothes and preferred Massimo Dutti. Uniqlo and ZARA.
The most popular category among accessories was bags. While women mostly ordered models from Michael Kors, Coach Outlet and Uniqlo, men mostly ordered from H&M, Nike and Tommy Hilfiger.
Another leading category, sneakers, was overwhelmingly ordered by men. The most popular brands of 2023 were Nike, New Balance, Adidas, Puma, Asics and Vans.
Russians began to order perfumes from abroad more frequently. It turned out that women mainly prefer Chanel, Lacoste and Lancome. The top five fragrances included Lancome Pour Femme, Lacoste Eau De L.12.12 Pour Elle Sparkling, Zadig & Voltaire This Is Her, Chanel Chance Eau Fraiche, Calvin Klein Everyone.
Among the hit perfumes, men ordered Chanel Allure Homme Sport, Hugo Boss Boss Bottled, Tom Ford Lost Cherry, Lacoste L.12.12 Blanc, Dunhill Icon the most.
They began to order equipment from abroad more often than before. This is because there are a lot of new products for 2023 that are not available in the Russian Federation. The two most popular categories are smartphones and laptops. Among smartphones, Apple has traditionally been a leader; Orders from this brand account for 67% of all orders. The next most popular were Samsung (10%), Xiaomi (8%), Google (5.2%), Huawei, Realme and Honor.
There are no surprises among laptops either – the most popular are Apple MacBooks. The top five purchased products included Apple MacBook Pro 14 M3 Pro (2023), Apple MacBook Air 15″ M2 (2023), Apple MacBook Pro 14 M2 Pro (2023), Xiaomi RedmiBook 15 Pro 2023 and Asus Zenbook OLED. Also Russians actively ordered gaming laptops from abroad.
Russians before become Spend more on sales.