Elche supermarket chain Dialprix, convenience food. as many of them rivalsMusgrave group brand has included this service. new store model Opened for the first time in the center of Alicante and bearing its name “convenient supermarket.” A model that aims to get closer to the needs of today’s customers who have less and less time to buy, so it also includes: dining area on the property itself and a longer program that starts at eight in the morning and runs until nine-thirty in the evening.
As reported by the chain itself this Wednesday, in this first establishment with the new model invested a total of 600,000 euros. The company is framing this change within the scope of its new expansion strategy and has already announced the launch of a new expansion strategy under this strategy. Logistics platform in Monforte del Cid. Specifically, this new warehouse will be built on an area of 27,000 m2 on a plot of 65,000 m2, which will almost double the capacity of the company’s existing headquarters in Elche, which is approximately 13,000 m2.
With these new facilities that the company wants Accelerate the growth of your enterprise network, It aims to double its turnover by 2030, when it plans to exceed 500 million euros.
In this strategy, the company, in addition to new openings with its current model, wants to bet on new formats that it has just opened in the center of Alicante and will expand according to the reaction of the public.
The new 350-meter store features a wide range of products focusing on daily meals such as salads, hot meals, coffees, freshly made baked goods, snacks, sandwiches or wraps, prepared daily. New departments were also opened in the renewed Alicante store. pizzas an area for homemade smoothies and ice cream.
Likewise, to guarantee the total comfort of its customers, for the first time A designated area within the supermarket where users can enjoy their meals in complete comfort.
All these new features contribute to the innovation of eco-efficient refrigerated furniture, with which Dialprix reaffirms its commitment to sustainability and the environment. Equipment working with natural refrigerants that do not affect the ozone layer or global warming has been installed, thus ensuring an adequate supply of fresh and frozen products that customers can view, select and purchase more conveniently and quickly. With these latest developments, more than 20 percent savings will be achieved.