Tableware, kitchenware, linens, pajamas, air fresheners and now guitars. Zara’s House This instrument, a true emblem of the Spanish brand, new “Music Collection” It was released this Christmas and is no ordinary guitar. Inditex group brand chose: Alicante manufacturer Alhambra GuitarsWe set out to design a special and ecological model that is one of the leaders in the industry. eight of the chain’s flagship stores across Europe and also through it networkWhere can it be found? 399 euros.
“Inditex contacted us last summer telling us his idea and suggesting that our workshops be responsible for producing a limited and special series of guitars for the occasion. We were very excited about this idea and accepted this task.” he explains Valeria TorregrosaThe general manager of the company you have in mind Wall alcoy at its main facilities and, in its own terminology, “builds” approximately 45,000 of these instruments each year.
The collaboration, in particular, represents a boost for the company. visibility what it gives to the product. Thus, in addition to the website, the Zara Home-specific model can also be seen in the windows of the chain’s main stores. they have them in spain Madrid -Plaza de España and Hermosilla- and in barcelona -Paseo de Gracia-. Likewise, a group of stores located in symbolic commercial areas of the city were also selected. France (Paris), Holland (Rotterdam), Portugal (Lisbon), Italy (Milan), Greece (Athens).
As the company announced, the new model was named as follows: Nature Fir and we follow the rules meticulously Social and environmental sustainability at the highest level. The Alicante company had to overcome a stringent certification and auditing process to become part of the official list of Inditex suppliers.
“We worked against time” adaptation process In line with the group’s own demands. But we already had very high quality standards at every level. We have traditionally been a company with a high degree of environmental awareness and social responsibility. Long before the term Corporate Social Responsibility emerged, this understanding of business activities was already part of our philosophy and daily life,” explains Alhambra’s managing director.
The personalized guitar of the Inditex group is made mostly of wood untreated natural spruce from Middle Europe Because it is closer to Spain, reduce carbon footprint With respect to other potential suppliers located in the United States, Canada or Central Africa. at the end no solvent paint was used and uses only a much more sustainable type of water-based varnish. Other features worth highlighting are that the fingerboard is made of and comes with Indian rosewood, a very hard wood that offers very elegant sound nuances. Padded cover and vegan leather shoulder strap.
The Muro company was already working in the same direction, for example on guitar models. olive-treeto reduce the same carbon footprint or, in other cases, to take advantage of the outer part of ebony to prevent its disposal and make better use of the material.
international reference
Alhambra had a place wide international recognition for the outstanding craftsmanship and sound of their instruments. According to the company, with decades of experience, each of the guitars reflects “the mastery of the Spanish guitar tradition, offering a unique balance between innovative design, durable materials and a distinctive sound.”
Alicante company He began his journey in the 60s of the last century It was built in a small workshop and has remained faithful to the traditional Spanish heel construction system ever since.
He has always used the noblest and most diverse trees; Their acquisition is also a necessity. chain of custody This allows comprehensive control of the process from the beginning – including inspection of working conditions – all the way to the Muro de Alcoy workshops. In this way the maximum quality and integrity of the wood is guaranteed.
“Raw materials and their processing are crucial to the stability and durability of guitars.. But if we offer this quality, it is due to the experience of our team of people as well as the materials. Each of us does our best to create unique instruments together,” concludes Valerià Torregrosa.