Elche supermarket chain Hiperber is targeting the neighboring province after strengthening a large network in Alicante. Albacete and above all, Valencia for Continue with your expansion plans. This was stated this Tuesday by the company itself, which announced that it will invest over eight million euros in new openings next year.
Specifically, the chain plans to expand into: eight new storesOnly two of these will be in the province of Alicante. Kastalla And Mariola Banyeres. Another organization will be established Albacetein town caudetThe remaining five new supermarkets will be established in the province. Valenciain municipalities Capital of Buñol, Alginet, Paiporta, Cheste and Valencia.
With these new openings that will take place throughout the year, Hiperber It will reach the number of 87 supermarkets It will be operational at the end of next year, but it also stands out as the main milestone of reaching the province of Albacete and strengthening its presence in Valencia, where it will have seven supermarkets, following the openings in Ontinyent and Xàtiva in 2022. and 2023.
As the chain’s CEO José Bernabeu explains, “next year A significant effort to continue our expansion and we will continue to grow with the same strategy so far, based on oil spill-like growth, in locations close to the regions where we already have a presence.
Features
Most of the centers that will be opened in 2024 An area between 1,200 and 1,500 meters All squares will feature parking and the usual sections that customers value most in the chain: a butcher and delicatessen backed by professionals, offering a wide range of products from nearby suppliers, as well as a free-service fruit shop and bakery. according to what they said from the chain.
Additionally, each of these centers averages 7,000 references It will be held between leading brands and distribution brands (Alteza, Deleitum, Tandy, Selex and Crowe) and will be equipped with state-of-the-art cooling and lighting systems to be more sustainable.
All these openings will mean: An organization of approximately 140 people It will serve new centers. Therefore, by the end of the year, the number of employees in the chain will be close to 1,300.
Last year Hyperber reached Sales of 177.7 million eurosA figure that represents a growth of 13.7% compared to the previous year, when it recorded a turnover of 156 million euros, according to information provided by the company itself. Revenue growth supported by the increase in the company’s number of workplaces, customer and employee volume.
A total of 14 million purchases were made in the chain’s supermarkets in 2022, an increase of 9.4% compared to the previous year. Additionally, 2022 was the year the chain started online sales.