Lavinia announced that its symbolic store, located on Ortega y Gasset Street, in Madrid’s ‘golden mile’, will be closed on January 31, 2024, due to the failure to reach an agreement on the renewal of the lease. made a statement.
Specifically, the store, which has more than 4,500 references and is dedicated to the world of wine, stated: “With great regret” This closure will also mean the beginning of an employment regulation file (ERE) process, which will affect approximately 20 workers in this area.
Following the closure of the iconic store in Ortega y Gasset, the company announced that it was “not considering” opening a new ‘flagship’ with similar features, due to its cost and new consumer trends creating a heavier and more advantageous model. combining ‘online’ activity with smaller stores in strategic areas La Moraleja or La Finca, one of the group’s “most ambitious and exciting” projects.
Lavinia stated that the closure of Ortega y Gasset does not affect the remaining activities of the group, so both companies will continue to be active, as well as its online store on its website, distribution and all its B2B activities, which continue to grow. Stores in the Madrid District (Moraleja Green and La Finca).
The group emphasized that it will continue its development in the high-level areas of digital and retail and strengthen its commitment to agile distribution at the service of the customer.