Yandex press service reports that Yandex Shop has offices in Moscow and St. He reported that he plans to open a new format of warehouses (dark shopping malls) in St. Petersburg.
Dark shopping centers are large dark stores (a warehouse format with goods for creating online orders and further sending for delivery) with an area of u200bu200bup to 500 square meters. m.with increasing product diversity.
Currently, more than 30 dark shopping centers operate in Moscow.
The increase in warehouse space will allow the service to expand its range to 6 thousand products, which will allow Yandex Shop to meet the needs of more customers.
The varieties of the dark shopping mall resemble a department store. In dark shopping centers, the buyer can order groceries, cooked hot meals and bread, fresh fish, vegetables and fruits, electronic goods, and also receive packages from Yandex Market.
Previously, Yandex had released the test version of the model. Later, 4 dark shopping centers “Lavki” were opened in Moscow. Test results showed that a wide range of products increased loyalty and purchase frequency. Shoppers order 15% more on average in dark malls.
Yandex also noted that dark shopping malls pay for themselves faster and increase GMV (total goods turnover volume) per square meter. M.
“According to the financial results of the third quarter, Yandex Shop in Russia maintains positive unit economics (at the level of double-digit percentages of GMV) and shows a positive correction for several quarters in a row. EBITDA,” Yandex said.
Yandex in St. Petersburg in 2024. plans to open the first large warehouses in St. Petersburg, and in the future Lavka will transfer up to half of the facilities in the capitals to dark shopping centers.