On November 22, the Mir concert hall in Moscow will host the award ceremony of the national “Product of the Year” award, which is awarded to manufacturers of the most popular, best-selling consumer goods and services in various categories.
The award will be given to sales leaders as well as companies that offer in-demand new products and services, unique products and innovative solutions.
“We are now seeing dramatic changes in the market, the rise of domestic brands, the emergence of new brands, the redistribution of buyer interests; this perhaps has not occurred since the creation of the award. The most interesting thing this year is, of course, the updated rating of consumer preferences,” said the founder of the award, Vadim Zuikov.
Traditionally, the award winners program will open with the performance of “Alla Dukhova’s ballet show “Todes”, and the presenters of the anniversary ceremony “Product of the Year 2023” are MUZ-TV VJs – Nastya Negoda and Danya Danilevski.
Russian pop stars will perform at the ceremony: Lyusya Chebotina, Anna Semenovich, Dmitry Koldun, Stas Kostyushkin, Blestyashchiye group, Lyubov Sokolova & Alexander Egromdzhan, Mitya Fomin, Natalya Gulkina, Zemlyane group and others.
Previously Russia came It is among the top three producers in 10 commodities.