Magic Costa Blanca to add 1,600 rooms to its property with acquisition of Marina d’Or and new pirate-themed resort

Especially, eleven organizationshoteliers and 2,723 rooms It will come under the control of the company currently managed in the provinces of Alicante and Valencia 19 hotelsYes 4,353 rooms Community wide. This was stated by Magic vice president Javier García in his presentation at the forum held in Alicante this Friday. Valencian Community Innovation Clubin collaboration with Sabadell And Environmental Managers of Alicante.

An event where he also explains how the chain uses social networks and various collaboration tools to adapt its offer and design its organizations to respond to new trends.

Benidorm is one of the resorts of the Magic Costa Blanca chain. Information

In this sense, from now on We closed 2022 with a turnover of 87.8 million Magic Costa Blanca earned 73% more euros than the previous year, which was still affected by restrictions imposed to combat the pandemic. expects to reach 105 million in revenue this year After a record summer in the different locations he has been to.

However, the chain foresees a new jump in its turnover starting next year. Seven organizations were involved in the purchase of Marina d’Or: Five of the complex located in the municipality of Orpesa and two more in Vila-real. Although the purchase of the property is carried out 50/50 with Murcian Grupo Fuertes, Magic will be responsible for its management, which means approximately 1,400 new rooms to your offer.

The new owners’ intention is to carry out part of the project. renovations to reorient the complex To reach a more international audience in the coming months, to reopen before next summer and to carry out the rest of the planned conversion work when low season comes around again.

A very profitable model

But the company’s expansion plans don’t end there. The company is also preparing for its construction. A new resort on the Terra Natura estateHe already runs the Polynesian-themed Magic Natura. The success of this investment is definitely Amortized in just four years As García explains, this is what encourages the two partners (the park is owned by El Pozo) to repeat the experience, compared to 10 or 15 that are usually the norm at such facilities.

In this case, the new holiday destination pirate themedIt has a large pool to simulate the galleon war after the studies and analyzes carried out by the chain managers. This is expected Work starts before the end of the year and the purpose of the new hotel It opens its doors in the summer of 2025this will add something more than 200 rooms In addition.

On the other hand, Magic Costa Blanca continues its work. transformation of the old Fenicia hotel He plans to transform Benidorm’s Poniente beach into Villa España, where each room will represent a Spanish population.

A moment from the opening of the Alicante Innovation Forum. David’s Revenge

The manager explained the methodology the chain uses to innovate and adapt to different trends. An ongoing methodology social media monitoring and for partnership Through tools like Monday or Pinterest to capture the changes and tastes of potential customers.

He stated that the transformation of the old Excalibur campsite into Magic Robin Hood was an example of the results offered by innovation in the tourism sector. multiply your turnover by six in so few years.