Moreover 1,200 people They attended the first day of the congress this Tuesday Be worldwide, organized at IFA to promote Internationalization of SMEs An event in which Participants of the Valencian Community have the opportunity to participate Meet experts from the Ivace external network and with it 40 importer companies from other countries Invited by the organization, as well as learning about the latest trends or applications carried out with new technologies in this field
Minister of Innovation, Industry, Trade and Tourism, Nuria Montes, expressed her satisfaction with the excellent response of companies to this Congress and underlined “the need to design and bring to companies in the Valencian Community valid and useful tools that will facilitate their work.” internationalization”.
On the first day of the congress, companies had the opportunity to attend the general assembly session on digitalization and Artificial Intelligence. Carlos Enriledigitization specialist; José PerezCEO of Woztell and WhatsApp provider; Consuelo VaquerBy Nirvel Kozmetik; And Javier BarrachinaFacephi R&D Director.
During the session, the opportunities they offered to exporting companies were evaluated. Tools like ChatGPTThe need to invest in digitalisation, given the advantage enjoyed by other markets such as Asia, relevant considerations such as consumer safety or the need for numerous companies to run a business accurate identification of your customers and users Positioning itself in different markets.
At the first conference of financial institutions “New global architecture, risks and challenges in the world of change” Sabadell, international director of Banco Carlos Dalmau, He defined the moment we are in as the moment of opportunity to go abroad, knowing the risks, regardless of the size of the company. “You should evaluate which markets you are in and what is their potential, but we believe that internationalization is fundamental for both an SME and a medium or large company,” he said.
For your part, Ricardo Santamaría, Cesce Country Risks Director highlighted the internationalization of the Valencian Community. “The internationalization of the company here is remarkable and they are currently suffering from the energy crisis, especially in the tile industry which is heavily dependent on gas, so we have received the mandate from the Government to create a product.” consists exactly of: Improving raw material supply capacity “Reducing the risk in such transactions in the best possible conditions on the international market”.