Mediterranean Marketing Club visited Miniland toy store in Onil

This visit, attended by CMM members, is part of the activities the club offers to its members for insider learning. Companies with success stories in the Valencian Community People who know how to adapt marketing and innovation strategies to the evolution of society through leading professionals in the marketing world.

There was also a speech at the meeting said Victoria Orruño, Miniland Marketing Director. under the title, “Miniland, Marketing with Values”, A coffee meeting was held beforehand. After the conference, the facilities of this company, which is a national and international reference in the field of educational toys and child care, in Önil were visited.

Miniland Group, which has a history of more than 60 years, was recently deemed worthy of the award. Socio-educational commitment at Teaching Awards 2023and is the only Spanish brand American Toy Awards Toy of the Year (TOTY) finalist, The “Oscars” of the toy industry in the early childhood category for ages 0-3. The company views its brand as a grain of sand, but believes that every child represents a huge opportunity to change and grow together as a society. That’s why they work for a future without differences and barriers, open and respectful, and involving families, teachers and caregivers in their work. In fact, the brand was once again named Toy of the Year in 2023 for its collection of Miniland Color Edition dolls and figures.

Right now, Mediterranean Marketing ClubA reference organization for Marketing in the Valencian Community, More than 250 partners representative 6 billion euro turnover yearly. 38% of its associated brands are companies with more than 25 years of experience in their sectors, and 31% are large companies. Performs CMM More than 40 annual events in different formats and in different cities. He joined CEV in 2019.