Mercadona, a physical supermarket and online sales company 2023/24 national origin citrus campaign With a purchase estimate of 220,000 tons, this figure is 10% increase compared to the previous campaign. The new campaign starts with the arrival of tangerine and lemon in October origin spainAt the beginning of November, our national orange will gradually enter our stores.
The national tangerine campaign will start in October and end in May; Lemon season will also start in October and last until June; The orange season will start in November and, according to estimates, will last until August. Mercadona’s commitment to the primary sector is firm and prioritizes Guarantees stable and transparent relationships with its 24 national suppliersIt works with more than 2,800 farmers across Spain.
As part of its commitment to local fruits and vegetables, Mercadona will market citrus fruits from plantations in the Valencian Community, Andalusia, Region of Murcia, Catalonia and the Canary Islands.
Encouraging the consumption of citrus fruits and seasonal fruits and vegetables for a balanced basket
In addition to promoting citrus consumption, the company freshly squeezed orange juice Available from Mercadona in the Fruits and Vegetables section in three usual packaging formats, 250 milliliters, 500 milliliters and 1 liter. This service, which started to be implemented in all stores of the chain in 2016, innovation A joint venture between Mercadona, specialist supplier Zumex and the customers themselves.
Citrus fruits are rich vitamins, minerals and antioxidants and its consumption contributes to maintaining a balanced diet. Oranges, tangerines and lemons, among other citrus fruits, are also great allies to complete a balanced shopping basket.
Mercadona supports the campaigns of the Ministry of Agriculture, Fisheries and Food within the framework of the strategy #alimentosdespaña and “The richest country in the world” campaign. Likewise in Mercadona fair business practices and has been adhering to the Code of Good Business Practices in Food Contracting for years. This voluntary agreement represents another step in promoting fair trade practices. Law on Measures to Improve the Functioning of the Food Chain and is supported by the Ministry of Agriculture, Fisheries and Food (MAPA) in cooperation with different associations in the agri-food chain in Spain.