After the National Markets and Competition Commission (CNMC) approves the operation, New owners of Marina d’Or They are already preparing the details. new project They plan to restart the complex. A road map including the renewal of the facilities projected by the Benidorm chain The magical Costa Blanca and Murcian Fuertes Group (ElPozo) to foresee He was executed in pieces over the next two years.
In this way, Marina d’Or buyers expect everything to go as planned Final formalization of the purchase in the last days of October or the first days of NovemberWhen would they get it? effective control The fund was purchased from Jesús Ger, the founder and organizer of the company, which is still managed by Farallon Capital Management today.
From then on, the new owners’ intention will be: carry out the first part of the job With those who want to reposition the asset and make it more attractive to the international public, with the aim of reopening its doors next summerto take advantage of the busy tourist season.
Later, months of the next low season will be usedConducting the remainder of the adaptation study planned to be carried out when activity decreases. In this sense, although the new managers already have an idea of what they want to do in the Castellón complex, they are still finalizing the details and bringing the project to life. market tests to make a decision repositioning It is most suitable for each of the establishments that Marina d’Or includes.
We should not forget that the well-known “resort city” includes: 5, 4 and 3 star hotels, as well as tourist apartments, spas, amusement parks and even a venue for concerts and conferences.
Second collaboration
The Castellón complex is expected to be acquired by Magic Costa Blanca and Grupo Fuertes, which will share a 50% stake. One of the operations of the year in the tourism industryThis will also mean: This is the second collaboration between these two companies. Both have already partnered for the launch Magic NatureHotel located next to the Terra Natura park in Benidorm (owned by the people of Murcia) and contributing to the resumption of its activity.
Spell is owned by Garcia family and to collect nearly 50 years of experience It is one of the leading companies in the hotel industry in Benidorm. Currently the group has approximately 2,000 employees and Manages 11,695 bedsIt is distributed in eleven different establishments spread across Benidorm, Finestrat, l’Alfàs del Pi, Vila Joiosa and Gandia.
For your part, Strong Group It is a holding company with 100% Spanish capital, bringing together more than 20 different companies whose activities focus mainly on the agri-food sector. Among them is the industry leader ElPozo Alimentación. The business group has more than 8,700 employees and its turnover is over 2000.2.3 billion euros But they also have interests in other sectors such as tourism, where the parks are operated. Terra Naturaor being one of the first shareholders of the infrastructure Highway connecting Alicante and Cartagena, Ausur.