An invitation that will transport you to a plastic, detailed and unhurried universe where you can make every moment, no matter how small, extraordinary.
There is a popular saying that the best things in life come in small packages. Although this phrase has become popular when talking about scents, it can also mean many other things, such as the little moments that turn the ordinary into the extraordinary. Like the new MINI Alhambra Reserva 1925 campaign, where Cervezas Alhambra invites us to discover a world where art and sensuality go hand in hand, turning every spot into a delightful moment.
It is a work of imagination created to address the viewer directly and play with sensations, suggestion and imagination, in order to demonstrate the size of the new MINI and elevate the iconicity of the iconic Alhambra Reserva 1925. Beer size visual codes that present the new Mini as a little gem at the top of the 1925.
This new dimension allows us to comfortably enjoy the small moments we spend in our daily lives (even if they are hectic), with meetings, laughter, entertainment, pleasures that can turn an ordinary day into a special one. On a bad day… thanks to the MINI format, we can find the perfect companion for that half-hour of networking after work, that quick but intense meeting with friends on a Tuesday afternoon or that weekend snack. And all this without losing the personality or flavor of Alhambra Reserva 1925.
Cervezas Alhambra presented the MINI de Alhambra Reserva 1925 with a campaign that highlights the artisanal nature and close relationship with the art world, using artistic elements to evoke the emotions of the viewer. It also conveys one of the key characteristics of the brand’s essence: without rushing. Something that goes into his DNA is his unique way of being and doing; that is, both the way it was designed and the dedication and workmanship behind it.
At Cervezas Alhambra, they wanted to take care of every detail of their most iconic beer and spent all the time in the world to create a beer that is hard to forget and inspire others to enjoy the moment and live without rushing. And only if you take your time can you own something unique like the new MINI de Alhambra Reserva 1925. A high-quality beer inspired by the unique creation of Granada artists and craftsmen, following a slow fermentation process and reflecting the essence of Excellence. The essence of the brand: giving every creation and every moment the time it deserves.