MAPFRE has a firm commitment to less populated Spain, as this shows, 32,500 employees, collaborators and suppliers The company owns in these areas. The number of people per 100,000 inhabitants (384.7) that the insurer has allocated to serve customers in Spain’s least populated provinces, compared to the rest of Spain (336.7), is almost a 50-person gap in favor of the former. compared to the most populated areas.
On the other hand, according to the report, the study shows that Spain, which has the least population, is three points more profitable for MAPFRE than the rest of the country. LMAPFRE footprint in less populated Spain, It was presented this Wednesday by José Manuel Inchausti, CEO and Group Vice President of MAPFRE Spain. This is a study conducted by the insurance company to reveal the figures for the presence of the least populated regions of our country and to reaffirm its commitment to those living in these regions.
Report assesses Spain as less populated than depopulated provinces Between 1950 and 2019 or with a population density below the national average. For this reason, the study focuses on provinces such as Albacete, Ávila, Badajoz.
Burgos, Cáceres, Córdoba, Guadalajara, Huesca, Jaén, La Rioja, Ourense, Salamanca, Teruel or Zaragoza. Total, 23 provinces Spanish.
These regions provide the company with a business bonus of 906 million Euros. No life. In addition, in 2022 the company acquired close to €270 million of savings products in less populated Spain and manages more than €1,800 million from these regions (in savings insurance, pension plans and mutual funds).
These results reflect the insurer’s commitment to these areas and are actually devoting more effort and resources to these areas than Spain, the most populous. In particular, the commercial network 23.1 members per 100,000 people In Spain’s less populated provinces compared to 18 in the rest of Spain.
In addition, the company is close to these provinces. 700 offices and four contact centers at the service of its customers. And it continues to grow, actually announcing the opening of a new store. contact center In 2023, it will employ 30 people in the first phase in Badajoz and will continue to grow thereafter.
Likewise, MAPFRE, which focuses on the Non-Life business line, where the need for personnel is most intense, has more suppliers in these regions. 344.1 professional 295.3 per 100,000 people. This vast network of traders and suppliers allows it to respond very agilely to its customers’ needs anywhere.
MAPFRE is available not only in provincial centres, but also in small municipalities. In fact, 46% of trade delegations are located in cities with a population of less than 20,000 and have more than 500 offices in towns with a population of up to 5,000. Company 219 certified agents To market financial products in the 23 least populated provinces of Spain.
By province, Ávila has the most MAPFRE assets relative to population. 686.1 people per 100,000 people. It is followed by Soria with a score of 510.3, and the top three are rounded off by Teruel, serving 477.6 people per 100,000 people. Badajoz ranks first with 19.7 percent among the provinces with the highest job share in Spain, which is sparsely populated, followed by Cuenca with 19.5 percent and Soria with 18.8 percent.
As José Manuel Inchausti points out, “The main goal of all MAPFRE’s work in less populated Spain is to improve quality of life, provide access to opportunities and create wealth in areas where other companies do not. Our customers are our priority and we don’t want them to feel abandonedlive where they live. In addition, we are trying to contribute to the fact that people can stay in their own cities and work there if they want, which makes us the locomotive of economy and employment in these areas and we want to continue this for many years to come.
A model of success
The existence of MAPFRE is expressed around a successful model. delegate offices They play a leading role as they guarantee proximity, professionalism and customer knowledge, which are key elements of the company’s trust.
The insurer also has a very important player in rural areas: county representative, this encompasses smaller populations, which expands the capillarity of the entity. Specifically, the insurance company has about 60 regional delegates. The main advantage this figure brings is the ability to provide direct and personalized attention, which is highly valued in areas where many businesses are leaving towns. It also eliminates the need for customers to travel to larger locations for service, builds trust and helps stabilize the population.
With a commitment to continuous innovation, MAPFRE launched the pilot project to fully develop this rural service: mobile officeA pioneering venture in insurance, started in Navarra, specifically Tierra Estella Merindad. The mobile office will serve several towns in this region for six months to test whether this is a truly effective and beneficial initiative for customers. Depending on the results, it will be possible to extend the mobile office service to other rural areas as well.
Non-insurance products and services
In addition to its insurance and financial product and service offerings, the MAPFRE network also offers non-insurance services, which is particularly important to those living in rural areas where there are not many companies. These are Securitas Direct’s security systems, Iberdrola’s energy products, risk prevention services Chiron Health and Santander banking products, MAPFRE’s cooperating companies.
In fact, more than half of the delegates and trade agents in these regions distribute these products to the MAPFRE network, which generated €4.6 million in revenue last year. Thus, since 2022, more than one signature has been signed on the company’s network. 45,000 contracts Non-insurance products throughout Spain.
In addition, as part of the insurance company’s agreement with Banco Santander, MAPFRE has added to the organization since 2021 close to 9,000 new customers in less populated Spain, more than 7,000 new checking accounts, €82 million in financing for individuals and more. provided. 35 million financing to companies. Finding a distribution point for such products that require advice is a very important advantage for those living in rural areas.
Betting on the agricultural sector
The commercial network in less populated Spain offers the full range of MAPFRE products and services with a particular focus on the agricultural sector. In fact, MAPFRE has a special insurance offer for this sector, consisting of very risky products for agriculture and high risk products for greenhouses. agricultural machinery, legal liability or environmental legal liability, responds to all the needs of farms. In combined agricultural insurance, the insurer has more than 66,000 policies and a premium volume of over 174 million Euros.
In addition, MAPFRE has a Agricultural Advisory Council It is responsible for the valuation of the primary sector, which allows it to listen to the needs of the primary sector first hand, as it consists of leading businessmen from the agriculture and livestock sector from all over Spain.
“To all this we must add,” confirms José Manuel Inchausti, “the important work of Fundación MAPFRE, which has done more than 300 things in less populated Spain.” 3,200 workshops and other actions that have benefited more than 124,000 people since 2022. In addition, as an intermediary body, it manages 30 million euros from European Next Generation funds to promote projects that promote social and workforce participation, social protection or improve the opportunity to access quality, sustainable and affordable services in rural Spain.
MAPFRE is the reference insurance company in the Spanish market and is a leader in automobile, home and corporate businesses, among other branches. 7 million customersWith nearly 11,000 employees in Spain and more than 3,000 offices across the region, it offers its customers personalized advice.