Alicante company Diversual.com, specializing in online sales and production of erotic toys, Started the internationalization process with the opening of a new operation center outside of Spain, especially in France. The neighboring country was first selected by the company headed by Fernando Martínez and Puria Shahdoost-Rad, headquartered in Sant Joan d’Alacant, which started a few years ago under the starter formula. It currently has a turnover of around 6 million Euros and expects 15% growth by the end of 2023.
Its presence in France will not only consist of activating its own website for this market, but also Physical presence through the opening of a physical warehouse that will allow 24-hour delivery service As the person already in force in Spain in addition to their own human resources dedicated solely to operational and promotional management within a team of more than 44 people who are part of Diversual.
“for years We observe that the French people’s sex toys consumption trends are very similar to the Spanish public.O. That’s why we’ve had a significant percentage of orders sent from outside Spain to France since we started the project. Seeing these similarities among consumers and after doing various market research, we believe it is an interesting market. It is also a neighboring country that has great respect for the Spaniards and they welcome our services and products very well”, says Fernando Martínez, marketing manager.
orders
Not for nothing France currently represents 30% of the share of orders leaving Spain from the Sant Joan d’Alacant warehouse. Another factor influencing this strategic decision was the high purchasing power of the French people, while the shopping cart was €80 per order, compared to €43 for other orders on Diversual.com.
The attractiveness of the articles of the Alicante company It has its own design and production line under its own brand.In France, it was another factor that weighed on the decision to create among the people. “We have not only confirmed that our toys are very popular with the public. We also know that we are very competitive in terms of price compared to other local competitors”, states Martínez.
According to Martínez, the “open culture that consumes sex toys very much like our country”, along with its geographical proximity, were the reasons that tipped the balance towards the country beyond the Pyrenees. the company’s recent internationalization process.