Nuria Montes, Council Member for Innovation, Industry, Trade and Tourism, outlined the main lines of action that her department plans to promote in tourism. professionalisation, seasonality, sustainability and promotion.
Montes explained these measures during the presentation of the new regional Minister of Tourism, Cristina Moreno, and chief executive Esther Labaig. The councilor said his main challenges include “commitment to human capital, seasonal adaptation and professionalisation,” as well as “control of the feeling of overcrowding and tourist accommodation». All this within the framework of strengthening tourism promotion in both far and near markets.
Another area of work described by Montes is promoting sustainability and Commitment to the quality of tourist destinations and companiesit emphasizes “to adjust to market conditions and conditions” as well as updating the regulatory framework.
Likewise, the Minister said that this Augustdefinitely going to be one of the best tourist summers in historyAlthough he said “We are not interested in records, we are interested in ensuring that tourism is carried out in the best conditions and with sustainability”, he emphasized that “What really interests us is the driving effect of the sector”. and distribution of wealth.
Stressing that the new regional government “made a large number of decisions affecting this important productive activity” in just four weeks, Montes recalled issues such as the abolition of the Inheritance and Charitable Tax, the elimination of $6.5 million in political expenditures. standardization of hospitality measures with freedom of choice on open-air terraces.
It also referred to the initiation of the « repeal procedure.This capital injustice in the form of a tax that could come into effect on 1 January significantly jeopardizes the tourist image of the Valencian Community».
It also expressed its commitment to continue with the Travel Bonus “as a seasonally-adjusting element of the tourist season.”
high ranks
Regarding the new leaders of his department, it should be noted that Regional Tourism Secretary Cristina MorenoShe is a gemologist by profession and a diamond specialist from the University of Barcelona, and in recent years has worked in her home municipality of Gandia in the field of municipal government as Councilor for Health, Education, Social Services, Equality and Women. .
on his behalf new CEO Esther Labaighas a law degree and has been involved in tourism for 30 years, where he has worked at three levels of administration: general, regional and local. His last position has been director of Castellón CdT for the past 15 years.