HE New owner of Marina d’OrHE Alicante band Magic Costa BlancaYou will transfer your business model to: diversify the existing offer of the hotel and real estate complex Oropesa’s. So they will organize all kinds of shows and concerts to improve tourist attraction From the Holiday City.
It’s too early to decide if this is the magic formula to relaunch Marina d’Or, but Magic has a lot of experience in the tourism industry behind it to achieve what Farallon was trying to do without starting a project.
The company will take over a structure consisting of approximately 500 workers with a capital of 115 million euros.
Family chain based in Alicante BenidormHe has been successful in managing hotels and water parks, two entities at your disposal in Oropesa. It is true that until now his properties are scattered in various parts of Benidorm, the rest of Marina Baixa and Gandia, and now you will find all this in one place, the “Holiday City” designed by Jesús Ger. .
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Oropesa will also have a residential area with 15,000 flats added to the control of Europe’s largest sea water spa and sports facilities., some extras you can take advantage of. The group arrives with the goal of restoring the lost prestige of the Marina d’Or after the current owners make sure the community is healthy.
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Magic Costa Blanca will also take over a structure consisting of approximately 500 workers with a capital of close to 115 million euros. The company has a wealth of assets, which represents one of the biggest challenges to date for the Garcia family at the head of Magic. In addition, they will be introduced for the first time in the province of Castellón, thereby consolidating their presence in the territory of Valencia with a bet with a certain risk.
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Last year, the current management of Marina d’Or made efforts to attract different offerings that led to events such as the Reggaeton Beach Festival. The new owners have experience in this as well, as they donate the medieval parks at Robin Hood Magic Camp l’Alfàs del Pi to Primavera Sound.
There Primavera organizes Weekender, a small gourmet festival where groups and participants share the same space over the weekend. For example, this year, The Jesus and Mary Chain and Dinosaur Jr. Bands that left their mark in Castellón, such as the former Benicàssim, will join the FIB. Magic Costa Blanca has an excellent track record for practicing a different kind of tourist leisure time in the Marina. d’Or to finish updating the Oropesa brand.
Javier García Cuenca aims to be one of the key men in the future of Marina d’Or. He is the son of Francisco García, who founded the Magic Costa Blanca company. In the coming months, when the devolution of the Oropesa entity becomes official, the ideas of the García family will reach the province of Castellón. Javier García, now vice president of Magic, is responding to the figure of the young businessman who has trained his entire life to take over the family business his father founded. He holds a Marketing degree from ESIC and an Executive MBA from the Instituto de Empresa Business School. Organically, Javier García is currently the most visible face of the Benidorm company, which as one of its trenches has the ability to adapt its offer to the tastes of tourism in 2023.
That will now be the task that awaits him at Marina d’Or García, vice president of Hosbec, the Valencian association of hotel and tourism employers.
Javier García also serves as the head of the Spanish Institute of Hotel Technology (ITH), which aims to innovate in the R&D+i of companies in the sector. In a talk in his MA in Hotel Management, García said that when describing a hotel’s concept and value chain, “you need to be very methodological and study the strategy very planned and in detail because it’s clearly defining what the profitability of the organization will be.