J’hayber celebrates 50 years of experience surrounded by the whole family that makes up the company

Such an anniversary has served to initiate numerous communication actions such as the publication of a book collecting the brand’s milestones in these 50 years, the dissemination of different communication campaigns in its history, thanks to customers, sweepstakes. 50 trips between its distributors as well as an act of recognition to its entire commercial network.

So, last Friday, in the gardens of the Huerto del Cura hotel J’hayber organized an event with all the employees of the company located in Elche, including colleagues from the office, factory, logistics center and sports facilities. Half a century ago, a large family with its founders started this business adventure with such success, together with other partners. It was a party of recognition for a 50-year history filled with work, passion and extraordinary management of the Bernabéu family.

Throughout the entire gala, they wanted to thank all the company employees who gave everything to keep the lama brand at the top of the sneaker scene for 50 years. This acknowledgment is passionately expressed by CEO Rafael Bernabéu, who names all the components of the big family one by one. j’khyber. In his speech, he emphasized that the brand continues to be a business benchmark in our country thanks to the human team of J’hayber. In addition to the Jhayber brand, he also talked about the brands created over the years. Jhayber Works with safety shoes and work clothes and Jhayber PadelOffering racquets, shoes, clothing, accessories and even everything you need for the world of paddle tennis, from paddle tennis courts exported all over the world.

At the same time, workers j’khyber They honor its founders, Rafael and Mariano Bernabéu, for their careers and good work over the years. To deeply appreciate the values ​​and treatment they have always received from the company all this time.

Another emotional moment was the appreciation of the employees and retirees who have been with the company since its founding half a century ago. In this way, the company from Elche made it clear that the real heroes of the event were members of different departments, due to their great effort to make the brand an example of a family business in Spain as it is today.

And during these fifty years, Eva Latorre, widow of the iconic basketball coach Antonio Díaz Miguel, and wishing singer Dani Martín, who carried the flame of J’hayber to the whole world, with emotional videos of great collaborators during these fifty years, were not missing. J’hayber celebrated his birthday and thanked the brand for its confidence in his solo adventure after El Canto del Loco or World Padel Tour player Agustín Gómez Silingo.

Sara Escudero, actress and television host of programs like Zapeando, was responsible for directing the action with great humor and great love.

More about J’hayber

J’hayberEstablished in 1972, it is dedicated to the manufacture and sale of footwear, textiles and sports, casual and business accessories. The brand is closely linked to the world of music and sports through collaborations with famous singers such as Dani Martin and professional players on the paddle tennis circuit such as Miguel Lamperti, Gaby Reca or Agustín Gómez Silingo.

With a history of more than 50 years, MADE IN SPAIN is a company that continues to be represented by the legendary shoe New Olimpo, characterized by its strength and durability.

Jhayber has always been a brand that helps others in its immediate circle by collaborating with local charities and sports clubs and making great connections in business organizations.