These are the favorite brands of the people of Alicante

We construct our identities largely in relation to society. products and services preferences in Spain, which we consume or use, tend to vary greatly from one autonomy to another, and often even between provinces of the same community.

Paint Data Centered published the fourth edition of its report Spain’s best brands 2022A survey of more than 25,000 respondents reveals which brands are favorites across different industries: dairy, beer, fashion, soluble cocoa, fast food, supermarkets, health insurance, telecommunications, automobiles and motorcycles.

The study includes 14 x-rayed maps. Favorite brands by region in Spainthis does not necessarily mean the bestsellers or the ones with the largest implantation.

Do you want to know what they are? Brands preferred by the people of Alicante? Let’s go there!

Milk: Squire

White mark, never to the case again, Mercadona it is also the most elected country in all of Spain with 24.91% of the vote, followed by Central Lechera Asturiana with 21.59% and Puleva with 13.23%.

It should be noted that despite the leadership of Hacendado, it has a difference with its closest competitor. 50% reduced compared to last year’s ranking.

The secret of the success of Hacendado milk, value for moneyfor example, as confirmed by analysis of the top 12 semi-skimmed milks by the Consumers and Users Organization (OCU).

Most influential brand: Mercadona

Despite the controversy over the price increase, redflation and recently, because of the alleged fake weights of some of the products it sells, the supermarket chain Juan Roig It is the most influential brand in the Valencian Community.

It is the only autonomy in the country in which it is located, because it rules in the rest of the country. Amancio Ortega with him Zaragarnering 31.06% of the votes, followed by real Madrid received 22.89% of the votes. Mercadona gets 17.51 ​​percent.

Beer: Estrella Galicia

“Galician Quality” has conquered the tastes of brewers in Spain, and this is no small feat. There are regions where regional pride dominates, as in Andalusia (Cruzcampo), Aragón (Ámbar) and Murcia (Estrella de Levante), but at the national level the war has been won Star of GaliciaA favorite of the people of Alicante , despite taking only fourth place in national sales and repeated local advertising campaigns by other brands . Amstel.

Compared to last year, it doubled the votes of its closest follower. mahuThe Mahou-San Miguel group is the state-level sales leader. The bronze of this podium is occupied by the foreigner. Heinekento the above-mentioned Amstel group, received 12.48 percent of the vote.

Fashion: Zara

Practically a monopoly: Zara The most influential Spanish brand, according to survey respondents. Favorite in all autonomies and provinces except the Basque Country where the American one was chosen Levi’s.

flagship of the empire Inditex received 26.21% of the votes. Silver to Levi’s (20.19%) and bronze H&M (12.70%).

Instant cocoa: Nesquik

In this case, the people of Alicante, our neighbors Valencia and Castellón, as well as the people of Extremadura and the Balearic Islands, are the discordant notes of a dominated map. Coke Kao.

not visible no third party in disagreement: you’re either from ColaCao or Nesquik, and it’s clear we’re running out of chunks in Alicante.

Fast food: Burger King

Sorpasso at the national level burger king on McDonald’s this is also reflected in the province of Alicante and the rest of the Valencian Community. The endless rivalry between the two hamburger chains is breaking the hegemony of the Big Mac in favor of the Whopper in Spain this year.

It’s not due to a big difference, but it’s still curious: 27.57% of the votes compared to 23.06%. fried chicken KFC While it is in the third place with 16.39%, telepizza, Pan’s & Company anyone 100 sandwiches they are far away.

Supermarkets: Mercadona

Once again, with the exception of the Basques, who made their homeland with the Turks. eroticamonopolized by the rest of the country MercadonaDespite the fact that the Valencia supermarket chain is not a leader in coverage in most of the autonomies.

Gather 35.88% of the votes by collecting more than two followers: lidl (19.72%) and carrefoursa by a wide margin (13.22%). But beware, Lidl shortened the distance by 7.16 points from the previous year and at least 17 points looking back two years. Juan Roig already sees the Germans from the Schwarz group in the rearview mirror.

Health insurance: Sanitas

We are part of the health insurance brand in Alicante, which is on the second step of the national podium: health, received 15.55% of the vote. Majority is Mapfre with 26.95%, while Generali is third only in Murcia, although it dominates, but very close to silver with 15.28%.

In summary, we are not so sure about our favorite fuses.

Mobile operators: Vodafone

We’re not sure if we’re going to talk about favorite or less hated brands in this episode. And you already know that telecommunications operators often Fame they do not generate much love for their public attention and among their customers.

Spaniards are slowly Movistar It is gaining ground and is already a favorite in 11 communities. Again, VodafoneThe most voted Alicante residents continue to take the first place with 22.05% of the votes.

Data-centric highlights OrangeAlthough it is the operator with the highest advertising investment in the last 4 years, it has not yet reached the leadership in any region.

Cars: KIA

Do not expect Mercedes, Audi or BMW to be reference brands in Alicante. Nothing: Kia.

According to the data of the General Directorate of Traffic regarding the vehicles sold last year, the South Korean brand subsidiary of the Hyundai group is the favorite of our city. The car market is changing a lot, and proof of this is that KIA has conquered 3 regions.

Spanish seats Continuing to command for the fourth time in a row, Peugeot lost its hegemony in its leading regions and reached the second rung of the podium. ranks third toyota.

Motorcycles: Honda

we in Alicante Marc Marquez. In 2021, the best selling motorcycles in our province and also in all of Spain were from the brand. Slingimmersed in a bloody fight, as in the grand prizes of championships yamaha. Piaggio is third in a market that has increased its sales.

Supermarkets by number of establishments: Mercadona

DAY It remains the supermarket chain with the largest number of businesses in Spain (15.67% of the total). But lately it has been reducing the number of stores. Before we go any further, last month sold 235 of its supermarkets a Alana.

Second in the ranking Coviranwith an implantation of 10.56% and the third Mercadona with 7.65%.

Banking brands by number of branches: CaixaBank

More than 3,000 bank branches were closed in Spain last year. in this scenario CaixaBank It is the leader in branches in Alicante as well as in Spain after its merger with bankia and despite blind discounts at more than 800 branches with 22.50% of the total. goes behind Santander BankIt was the office that closed the most offices in 2021 with 17.60% and ranked third. BBVA with 8.37% of the national network.

Gasoline brands by number of stations: Repsol

No color. Well, yes: one, repsolcontaining the group camp Y Petronorand 17.72% of all gas stations in Spain.

latter cesaThird place with 11.24% BP with only 5.29%.

other international brands such as shell Y Galp they are found in almost all regions, but far from the podium.

canary DISA It completes the national map of some service stations that will need to be converted into charging stations for electric vehicles in the future.