Almost a third of Russians refuse a purchase if delivery is paid 00:01

Only 22% of Russians are not willing to pay for the delivery of food or goods from online stores and marketplaces under any circumstances, while 78% of respondents are ready to pay for the delivery of goods to their home in a given situation with varying frequency. . This was demonstrated by a study of the Darkstore at Home service, the results of which were reviewed by socialbites.ca.

In particular, every second of these respondents (51%) is able to spend money on a courier, provided that the purchased product waits less than two days, and 38% are ready to pay for express delivery in just a few hours.

More than half of respondents (54%) use paid delivery only under special circumstances; for example, long distance to the pick-up point, bad weather conditions outside, etc., 14% – consistently every three to four days, and only 7% use this service daily or every other day delivery.

Of those potentially willing to pay for delivery, almost three-quarters are willing to pay for food delivery (72%) and more than half are willing to pay for delivery from online stores and marketplaces (58%).

In the regional context, residents of the largest cities are more likely than others to pay for delivery in a given situation (81% of Muscovites, 74% of St. Petersburg residents, 69% of Novosibirsk residents, 67% of Kazan residents and Muscovites 67%) the same number of residents of Yekaterinburg), less often than others – respondents from the Krasnodar Territory (38%), Volgograd region (36%) and Saratov region (35%).

As part of the research, it was determined that some respondents refuse to purchase if delivery is paid – this was stated by 36% of respondents. If possible, people will choose free courier, and 57% of Russians are even ready to increase the purchase amount to exceed the minimum required for this. In this case, many suppliers make concessions by paying the shipping costs themselves if the total price of the goods in the basket increases.

Participants also shared how much they were willing to spend on delivery. 87% of survey participants agreed that an acceptable price depends on the type of product. For example, 61% of respondents would like to pay no more than 150 rubles for grocery delivery, 26% believe that it should be completely free, and for only 13% of respondents the price of this service does not matter. This is probably due to the availability of basic goods, which can mostly be purchased at the nearest store.

However, when it comes to larger purchases such as appliances or furniture, respondents’ opinions differ significantly from before. So, in this case, 34% of respondents can pay up to 1000 rubles for a courier, 49% – 500-600 rubles, and 19% are ready to consider any amount if it includes lifting the cargo to the ground. At the same time, delivery time requirements do not change; The faster the better. And 53 percent of Russians expressed willingness to pay extra if the goods could be received within a few hours of placing the order.

Moreover, the data obtained showed that 64% of the respondents are already accustomed to the advanced structure of courier services and cannot imagine their life without it, while 31% use such services when necessary, for example, the weight or volume of the goods is high. very big.

Formerly in the State Duma offered Create delivery zones for online purchases in hospitals.