The people of Granada are the Spaniards who attach the most importance to reuse and savings. Granada becomes the pinnacle of circular economy in SpainAccording to a recently made public study, it is well above the country’s main cities such as Madrid or Barcelona.
It is in the city covered by Sierra Nevada that more citizens benefit from collaborative and responsible consumption platforms. BlaBlaCar, Milanuncios and Too Good To GoAs revealed by a study conducted jointly by these three companies to reveal how the population’s behavior regarding consumption is evolving.
BlaBlaCar is an emissions-saving car sharing company; Milanuncios encourages the reuse of second-hand products and Too Good To Go rescues food that would otherwise be thrown away.
These platforms, which overlap with their sustainability missions, Analyzed the data of more than 29 million users in total (8, 14.6 and 6.5 million respectively) It aims to discover which cities in Spain are most committed to the circular economy.
To carry out the research, the seats offered in BlaBlaCar, new advertisements published in Milanuncios and food packages stored in each city in Too Good To Go were taken into account. The southern region of Spain tops the rankings. Andalusia emerges.
As a result of the analysis of 143 Spanish cities, four Andalusian cities are at the top of the list of large cities with a population of more than 200,000: Granada, Seville, Malaga and Córdoba. Likewise, the capitals of the Valencian Community and Navarra, Valencia and Pamplona are in fifth and sixth place.
There is little interest in Madrid and Barcelona
These dates contrasts with the location of two major Spanish cities: Madrid and Barcelona. The city of Barcelona is ranked 11th and the capital is ranked 15th.
three platforms They also examined behavioral patterns in slightly smaller cities.Its population is less than 200,000 and more than 50,000. In these cities; Jaen stands outThis is followed by towns such as Salamanca, Cáceres, Mérida, Ciudad Real or Toledo.
The data and user numbers of these platforms reflect that the collaborative economy has gained a following in recent years. In fact, among the main motivations of users when choosing to use such platforms are: The savings they produce and their sustainability. And this is not surprising, because according to the CIS, 12 of the 20 main issues that worried Spaniards were directly related to one of the Sustainable Development Goals (SDGs).
The impacts these companies save
These three applications help in different ways to increase the sustainability of our economic system. For example, it is estimated that it was used. BlaBlaCar in Spain avoided more than 139,000 tonnes of CO2 emissions. “Car sharing is an ally for residents of medium and small cities,” the company says. Last year, ridesharing reached 85% of cities with fewer than 10,000 inhabitants. 12% more than the previous period.
Milanuncios advocates the reuse of products otherwise it may end up in the trash. “We have noticed that Spaniards have increasingly resorted to circular and collaborative practices in recent years,” said Milanuncios spokesman Íñigo Vallejo. According to the platform, more than 5.5 million new ads were published in 2022. This means that all categories of second-hand products provide potential savings of more than 900,000 tonnes of CO2 in Spain. “80% of users claim to have purchased a product on the second-hand market, and 70% of the total see it as a sustainable alternative,” insists Vallejo, assuring that its users value both savings and impact. .
Too Good to GoThe smallest of the three companies, it has created a revolution by offering users ‘saving food packs’ at discounted prices, with a daily food surplus from thousands of restaurants, supermarkets and other food businesses. Within the scope of the goal of preventing food waste, In 2022, more than 5 million packages were saved and more than 12,500 tons of CO2 emissions were prevented.. Marie Lindström, managing director of Too Good To Go in Spain, confirms this: “There is a big shift and greater awareness in Spanish society about responsible consumption and the circular economy.”
Consumer awareness has doubled in the last two years due to inflation and increased environmental awareness, making us value food more and the importance of not wasting it. Actually, Food parcels registered via app increased by 43% in 2022 alone in spain. “As food waste represents 10% of global greenhouse gas emissions, the Too Good To Go community is choosing the fastest way to make a positive impact on the planet,” insists Lindström.
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Contact address of the environmental department:krisclimatica@prensaiberica.es
Source: Informacion
James Sean is a writer for “Social Bites”. He covers a wide range of topics, bringing the latest news and developments to his readers. With a keen sense of what’s important and a passion for writing, James delivers unique and insightful articles that keep his readers informed and engaged.