Cepsa buys ‘low-cost’ gas station network balleno oil. Second Spanish oil company acquires some shares 200 service stationsUntil there are more than 2,000 service stations in the Iberian Peninsula. The company has approximately 1,500 locations in Spain, with another 300 in Portugal. Company Ballenoil will protect its brandjust like him low cost business model “To offer a variety of fuels to the market at economical prices”.
Cepsa’s plan is as follows: keep growing in this new market niche until you reach 500 stations Ballenoil 2027, Just as Ballenoil planned. “Our goal is to consolidate Ballenoil. featured brand low cost model and position as reference In his statement, Cepsa’s Mobility and New Trade director explains the following in terms of sustainability in this segment: Pierre-Yves Sachet.
Ballenoil station network, part of the “Revolutionary” group business model Changing the traditional gas station concept by betting on automatic service stations with lower prices. This type of fuel stations, which boomed in the heat of the economic crisis in 2008, provide 24-hour service with personnel only in Turkey. business hoursand also services car washing.
However, Cepsa also has its own new low cost brand “reference on sustainability issues in the low-cost segment”. Thus, it will gradually strengthen its offer. electric charging points and will include: sale of biofuel in these places.
Currently Cepsa has “built” multiple 130 ultra-fast charging points advances in the development of service stations and others 330 With the aim of having more than 1,000 stations in the station network by 2030. These chargers, with a power of at least 150kW, allow charging in approximately 10 minutes (charging approximately 80% of the battery), depending on the vehicle model.
Operating in parallel with this new expansion in the low-cost segment, the company Maarten Wetselaar Cepsa will continue the ‘premium’ model of its service stations, where customers can have a pleasant time. multiple energy and ultra comfort offeradditional services included catering, supermarket, parcel collection or pharmacy and will continue to develop loyalty program To provide more discounts and advantages to its customers.
Cepsa has a platform Cepsa Gow will now be added to this application for customer loyalty Ballenoil ‘Easy Fuel’it is also a ‘low-cost’ service that allows users to identify themselves through their identity. ‘DNI&Go’. “In parallel, we will continue to transform our network of world-class stations, where customers can find increasingly decarbonised different energy solutions and complementary food and beverage and ultra-convenience services,” he reiterated. Pierre-Yves Sachet.
Source: Informacion
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