The Artificial Intelligence Forum for Marketing, Communications and Customer Experience (MCX), the first ‘think tank’ specialized in the application of Artificial Intelligence (AI) in the corporate and business field in Spain, began its operations after being founded by. 18 experts from some organizations in the fields of industry, services, technology and communications in Spain.
Specifically, this ‘think tank’ includes Ferrovial, Banco Santander, Microsoft, Vodafone, Repsol, Siemens, Antolin, Narrativa, Viajes El Corte Inglés, Orange, LG Electronics, Big Onion, Good Rebels, ISDI, Roche, Partnership of Abogacía, Unibail Rodamco Westfield and VoiceMOD.
In this regard, the IA Forum emphasized in the information sent that new members will be added as partners in the coming weeks.
This initiative was created to create a space for dialogue and analysis aimed at the creation and dissemination of common knowledge and action guides that allow companies to have a frame of reference when integrating AI into their activities on a daily basis.
Fernando Polo, president of the Artificial Intelligence Forum and CEO of Good Rebels, emphasized that “the advancement of artificial intelligence, especially productivity, is a technological revolution similar to the PC or the Internet and is changing the way companies and people do business.” interact”.
The aims of this ‘think tank’ include introducing basic technology without the need for prior technological knowledge; Identify and understand new use cases, existing tools, and the incorporation of functionality into existing software and assist professionals in cultural change and consideration of social context to create a positive impact through technology.
To achieve these, the Artificial Intelligence Forum expert group defined four areas of work, including ethics, automation, data and productivity, focusing on how professionals can work efficiently, achieve better results and balance impact in the personal context.
Source: Informacion
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