This Condis supermarket chain It closed the fiscal year 2021 with a turnover of 817 million euros and experienced 4.5% growth in online sales compared to the previous year. During 2021, the company opened 70 offices, increasing its commercial area by 19,100 square meters, reaching a total of 7,123 employees, including franchise stores and own stores. This supermarket brand is consolidated through an expansion model based on franchises, a formula chosen to accelerate geographic coverage, but with consistent brand image and, above all, risks when it comes to customer service.
This Catalan distribution group A new phase in its 60-year history began last November after the family business was sold to four members of the Condis management team and independent private equity manager Portobello Capital. In this sense, Condis CEO Manel Romero said in a statement that this new cycle will “allow us to strengthen growth in Catalonia and Andorra, and particularly in regions where we have a lower market share”.
The entry of the new shareholder represents a turning point in the evolution of the chain and announces new goals for the development and expansion of the company. However, the change in management will not significantly alter strategies that continue to be linked to close supermarkets, stores with limited outlets, and more flexible working hours than the competition. There are improvements to be made in the corporate image of supermarkets and in the optimization of assortment, especially fresh.
Condis plans to open two to three of its own supermarkets and 25 to 30 franchises this 2022, as well as achieve a growth of 3 to 4% in the turnover of the online segment. Omnichannel commitment seems to require, first and foremost, the optimization of stores and the selection of optimal locations.
Planned investments
The chain has strengthened key infrastructures, such as the expansion of the fruit and vegetable platform in Mercabarna with an investment of more than four million euros and the commissioning of the new CondisLine facility in Montcada i Reixac last year. Now the company plans to invest between 10 and 11 million euros per year to reshape its existing store network this 2022. Over the last four years, Condis has invested approximately 80 million in the automated warehouse in Montcada i Reixac, mainly through the expansion and reform of its store network. But these deep investments must now be felt in the store network and the image perceived by customers. In a direct battle with Caprabo, Condis’s ambition is to locate supermarkets in optimal locations for its logistics chain and consolidate stable customer loyalty relationships.
The 2022 budget includes the expansion and installation of photovoltaic solar panels on the Montcada i Reixac platform. In particular, Condis will install 600 square meters of solar panels with 124 kWp on the deck of its warehouse in Mercabarna. In addition, the supermarket chain plans to immediately begin the construction of a solar park at its headquarters in Montcada i Reixac, covering an area of ​​6,750 square meters, with a power of approximately 1.1 Mwh ​​and an investment of 800,000 Euros. The two pieces of equipment will produce 30% of the annual energy consumed by both logistics platforms.
Condis manages a total of 673 supermarkets in Catalonia, Aragon and Andorra, including more than 370 establishments in the capital and metropolitan area of ​​Barcelona. The company has a market share of around 10% in surface area in Catalonia and specializes in proximity and convenient supermarkets on the Barcelona border, with up to 25% market share in proximity and small supermarket formats. Currently CondisLine (the chain’s online service) covers 50% of the total customer market in Catalonia.
Source: Informacion
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