Gioseppo, one of Elche’s historical shoe companies, Managed to increase its sales by 19% in 2021 Thanks to the recovery of the national market after the pandemic and above all the improvement of the situation in the main sectors european destinations and combining bets Latin America. An evolution that responds to the Navarro Pertusa family company’s strategy to diversify its markets as much as possible to reduce risks and sustain sustainable growth.
In this way, after the revenue cut due to the closure of shops during the quarantine, Gioseppo SL is celebrating the 2021 financial year, which the company closed on November 30th. 33 million turnover euros, 19.08% more and a little approximately 2.9 million benefits The euro, which represents an increase of 46.13%. Good news regarding the development taking place in countries such as Germán Navarro Pertusa, CEO of the company Italy, France or Greecewhere the company’s distinctive Mediterranean designs are most welcome, but also with the consolidation of other designs emerging markets.
The executive specifically cites: Costa Rica, Mexico and Puerto Ricorepresents its big stakes in continuing to grow and diversify in Latin America. In this sense, Elche is confident that it will continue to increase this rate in the coming years. It should be noted that exports currently account for almost half of all sales of the company.
In this context, according to Navarro Pertusa, Gioseppo’s strategy includes: increase the quota in countries where it is available, because they see it as a more profitable option than opening new markets, which are always more expensive.
Beyond this geographical diversity, the manager also highlights the good results the business has achieved. new brands Signature of the company and especially the slippers that should be at home hot potatoes. A segment that has gained strength during the two-year pandemic period, where the majority of the population has increased the time spent at home.
Also with this brand espadrilles siesta, yeson the flagship of the group sustainability strategyaccording to the businessman, due to the use of recycled materials and local production, as they are produced entirely in Spain.
Although the company has not closed its figures yet, its top manager points out: double-digit growth repeats in 2022 He said that despite the expected slowdown in turnover and economy, the outlook for 2023 is also positive. A slowdown in orders already sold for the spring/summer season, which they say they haven’t noticed yet.
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