The “la Caixa” Foundation became operational yesterday CaixaForum+a video and audio content publishing platform It is in unique demand in our country. The presentation of the new platform took place yesterday at the CaixaForum Madrid, with the participation of Elisa Durán, Deputy Director General of the Foundation “la Caixa” and with the help of Antonio Vila, Director General of the Foundation “la Caixa”. Bertran

In the show hosted by actress and presenter Cayetana Guillén Cuervo, Guillermo Solana, artistic director of the Thyssen-Bornemisza National Museum; Víctor García de Gomar, artistic director of the Gran Teatre del Liceu; actress, screenwriter and film director Leticia Dolera and singer María Arnal.

CaixaForum+ The last big bet of the «la Caixa» Foundation on his target bring the spread of culture and science closer to the widest possible audience. After the spread of cultural centers on Spanish territory in recent years and with the desire to continue to increase the number of people benefiting from her cultural action, she is now stepping into the digital world.

CaixaForum+ is governed by the principles that the “la Caixa” Foundation defines the programming of cultural centers: rigor, accessibility, disclosure, singularity and universality from its content. The common denominator from the catalog, quality, for both more specialized users and those who are curious about different disciplines. The ultimate goal is to reach all interested people. culturewith Science and ultimately expand their knowledge wherever they are.

Entertainment and culture offer

The “la Caixa” Foundation started this project in the fall of 2019. respond to the growing demand for entertainment and culture on our screens. The arrival of the pandemic reinforced this need and accelerated the project. From the very beginning, the institution understood that the platform could not just transfer face-to-face activity to the digital world, it had to go much further.

Thus, all content is specifically designed for consumption on one screen. In the last three years, work has been done to create a CaixaForum+. catalog of unpublished content and mostly, special. The offer will be complemented by a selection of content from an extensive list of collaborators: producers, distributors, museums and national and international cultural institutions.

great variety

Diversity is the key feature of CaixaForum+: variety of themes, formats, content and duration. The platform begins its journey with an impressive starter catalog: total 334 titles and more than a thousand capsules of content equivalent to over 564 hours of programming. After launching in February 2023, CaixaForum+ plans to release new content weekly with a target of reaching 400 titles in its first year.

The “la Caixa” Foundation has relied on Group Mediapro as a technological collaborator in the development of the platform. To access the content, simply register on the app or on the CaixaForum+ website. Subscription is free. The project plans to have some premium content that may be subject to payment in the future, such as live streams of events.