Roman was the first to open Pandora’s box. Alessandro Bologna44 himself ‘influencers‘ restaurants, cooking and gastronomy. Bologna joined street food restaurant He said he received positive reviews from his colleagues and recorded a video criticizing the establishment’s gastronomic offering. then i uploaded her The channel he uses his nickname on YouTube Franchino Private Criminal and has more than 200,000 followers. “I want to condemn food bloggers making money from restaurants“, before he revealed that the ‘influencer’ phenomenon, in fact, advertising on networks for money, hides huge values. fraud
It happened earlier this week and since then it has been on social networks and in the Italian press, messages from owners multiplied Number of restaurants that agree with Bologna. “You want have visibility on networks social? So you have to pay. That’s what they call us,” said one of them. Others – most of them anonymous – said they were victims. real blackmail.
” Young people under 30mostly women and zero knowledge”, the gastronomic critic agreed Valerio Massimo Visit, one of Italy’s largest food experts. Again, “restaurants are complicitthey pay these bribes from ‘influencers’, which are truly covert advertisements”, Visitin warned.
ongoing investigation
The case caused such turmoil in the Alpine country that Italian Finance GuardPolice dealing with financial crimes in Italy decided open an investigation, according to the news of the newspaper ‘La Repubblica’. The aim is to question the methods used by ‘influencers’. grab the customeras well as the way they present their reviews and They publish for a fee. sometimes too high.
The problem is also legal because veiled advertising is illegal in Italy. In fact, promoting products or services without the viewer realizing that it is an advertisement “can be very expensive, fine of up to 5 million euros”, the lawyer explained Massimiliano DonaPresident of the National Consumer Association.
But the point, according to Dona, is more topics are joining such initiatives, not just the owner and ‘influencer’ of the restaurant. Agencies to which this content belongs (to which the ‘influencer’ belongs) and the platforms where this content is published also work.” The Competition Authority should determine the responsibilities. each one.
million dollar industry
In a country like Italy, the issue is not trivial. the food industry is the business of millions euro. Specifically, according to the Coldiretti Manufacturers Association, food is equivalent to: a quarter of Italian GDPIt is worth around 575,000 euros in 2021. 7% growth compared to the previous year and 4 million workers are employed 740,000 agricultural companies, 70,000 industries and 330,000 restaurants.
So much so that recently Politics also intervened.currently mainly to denounce ‘influencers’ ads promoting unhealthy food and drink. “Gets special legislation The one who disciplines the marketing phenomenon of “influencers,” said the Member of the European Parliament. Maria Bizzottoby suggesting Existing laws are not enough.
Source: Informacion
James Sean is a writer for “Social Bites”. He covers a wide range of topics, bringing the latest news and developments to his readers. With a keen sense of what’s important and a passion for writing, James delivers unique and insightful articles that keep his readers informed and engaged.