Sprinter accelerates its growth and will open 28 stores in the coming period

chain sports shops Sprinter accelerating expansion plansafter finishing this year Industry leader in Spaina by the number of establishments, thus outstripping the largest direct competitor, Decathlon. In this way, if during this year the company from Alicante will be inaugurated 16 new establishments already in total for the first period of 2023 28 openings between Spain and the Netherlands, where the company’s parent company bought the Perry Sport and Aktie Sport chains.

This was reported by the company itself, which is part of the Iberian Sports Retail Group (ISRG), which is owned by the British multinational company. JD Sports and the Elche family segarraWho were the founders of the banner?

In this sense, Sprinter recently Plaza Norte 2 shopping mall of the Madrid Its 14th store this year to cover a strategic area of ​​the Spanish capital. The company plans to open another business between now and the end of the year. black (Pontevedra) and another store in Barcelona, Vilanova and la Geltru, will enable the brand to reach 205 stores in total in Spainthus, according to the company itself, it outperforms its direct competitor.

Sprinter facilities in the Las Atalayas industrial area in Alicante. Joseph Navarro


In other words, they will surpass Decathlon, which has held this title until now, and become the industry leader in Spain. These new expansions are also 350 personnel increase For the company from Alicante and the addition of about 10,000 square meters of sales space.

predictions

Company plans for 2023 accelerating this expansion rate. Thus, they already exist in their portfolio for only the first half of next year. 16 new stores in the country, others will be added 12 in the Netherlands. As announced by the Alicante company, it is planned to change the labels of two establishments of the Perry and Aktie chains and to open 10 new locations, especially in the European country.

As explained by Sprinter’s District Manager for the Downtown District, “the new stores are 100% focused on sports lovers, with a dedicated effort for textiles and footwear and specialty areas. big brandNike, Adidas or Puma”. They also include consulting services or Player Service to customize and screen print your team’s jersey. There are also interactive touch screens where customers can order their shoes directly.

One of the chain’s stores in Alicante. RAFAEL ARJONES


Billing

Sprinter Megacentros del Deporte SL last year with accounts deposited in the Trade Registry closing on January 31, 2021 399.9 million turnover euro, which means an increase of 0.6% compared to last year’s figures, 18.3 million benefits euro.

Sprinter is part of the Iberian Sports Retail Group (ISRG), in which it owns a 50.02% stake. JD Sportsand this runs tags in addition to the Sprinter itself Sport Zone, Size, Dervillage, Aktisport, Perry Sport and Bodytone It has become the world’s largest multi-brand sports equipment operator, adding 440 physical points of sale across 3 countries, with more than 8,000 employees, 5 online stores and a turnover of €1,000 million in 2020 in Spain, Portugal and the Netherlands. Iberian Peninsula.

Source: Informacion

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