Fans have been eagerly awaiting any word about a potential It 3, yet a fresh development has surfaced online about a new It project featuring Pennywise that expands the franchise beyond the current films. The latest buzz points to a Warner Bros. initiative aimed at bringing an It series to HBO Max, shifting the focus from another film installment to a sprawling television arc. This new series would zero in on Pennywise the clown, tracing the origin of the malevolent entity and exploring the enduring 27-year curse that haunts the town of Derry. A working title has already emerged for the project: Welcome to Derry. In addition, insiders have noted that the creative team behind the show includes Andrés Muschietti, Barbara Muschietti, and Jason Fuchs, with a full slate of screenwriters lined up to craft the screenplay and structure for the series. The project appears to be moving forward with a robust development team and a clear vision for expanding the It universe on a streaming platform.
The It franchise has demonstrated strong box office performance with the 2017 debut and its 2019 sequel. The first film generated substantial earnings at the global box office, signaling strong audience demand for Pennywise and the Derry mythology. The sequel followed suit, delivering solid theatrical returns and reinforcing Warner Bros. plans to capitalize on the franchise’s momentum. The forthcoming Welcome to Derry series, while still without a concrete premiere date, is positioned to deepen the lore by placing familiar characters and themes in a new serialized format set in the 1960s. This setting offers opportunities to reinterpret childhood confrontations with the clown while expanding the mythology in fresh, serialized episodes. Observers anticipate the possibility of reuniting viewers with Bill Skarsgård in the title role, potentially bringing the actor back to the iconic performance that defined the modern portrayal of Pennywise.
Since the release of It in 2017, the film has become a cultural touchstone for fans of horror and franchise cinema, with a powerful box office footprint that underscored audience appetite for high-concept chills and the mythos surrounding Derry. The 2019 follow-up built on that foundation, reinforcing the franchise’s viability in a competitive market. The announcement of Welcome to Derry indicates Warner Bros. is pursuing a multi-platform strategy that leverages streaming ecosystems alongside traditional theater releases. The series aims to expand the timeline and explore untold backstory elements, offering long-form storytelling that can delve into the origins of Pennywise, the town’s collective trauma, and the evolving dynamic between generations as the curse manifests across decades. While details such as cast, production schedule, and release windows remain to be confirmed, the project has generated anticipation among fans who crave deeper lore and more immersive, serialized horror experiences.